In parts 1 and 2 of our DIY business audit series, I looked at how to tell how well your business is performing, by analysing client results and sales and finances. In part three, it is time to place your business marketing tactics under the spotlight to see if you are doing it right, or… Read More
Launching your fitness career later in life can be both daunting and exciting. You may have already had a long and successful career in a completely different industry and now you are starting from scratch – wondering how you will fit in – in an industry that can appear to be dominated by young, and… Read More
Here are some quick tips to aid in getting your gym staff to work harder. 1. Show Trust in Them and Their Capabilities Raise your hand if your are micro-manager? If nothing gets done around the gym without your say-so, then you probable are. If you are, then your staff will not be able to… Read More
Formulating your own, unique, social media marketing strategy can be an extremely effective tool. Read More
An important skill of a personal trainer, whether we like it or not, is selling. Many personal trainers do not like being called sales people, but it is an important aspect of the role. “I hate selling. I’m not a sales person, I’m a personal trainer” So, how can you ‘sell’ personal training if your… Read More
Always greet your customers. Treat your customers with respect. Talk and chat to your customers. Interact with customers in a relaxed way. Turn up for work with a positive attitude. Understand your customers’ needs. Discover the impact you have around customers. Excite your customers about your products and services.
Introduction During the 1980s and 1990s, the fitness industry sold gym memberships, personal training services, and some miscellaneous items such as drinks and apparel. During this time digital commerce did not exist and consumers did not have smartphones – with their experiences and expectations much aligned with most other industries. In days past you had… Read More