3 Tips on How to Deal with Client Cancellations

In an ideal world, clients would turn up to every single session without fail, but inevitably, life happens and they will (hopefully only) occasionally need to cancel. The question then, what sort of cancellation policy should you have in place that will ensure your revenue and class numbers are not constantly fluctuating? 1. Putting the… Read More

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4 Ideas on How to Fall (Back) in Love with Your Fitness Business

Clients look to fitness professionals for boundless motivation, which makes it particularly tough when you are feeling a bit flat or ‘over it’ yourself. As a sole trader you can take on too many responsibilities – one-to-one sessions, group sessions, administration, advertising, and marketing – which can lead to burn out and spreading yourself thin;… Read More

3 Quick Tips on How to Discount & Make a Profit

It is tempting to offer special deals, introductory offers and bargains to entice new clients to train with you. However, there is a fine line between attracting more clients and devaluing your services. Below are three quick tips to approach specials. 1. Should I Offer anything for Free? A free trial or training session is… Read More

Social Media: From Members to Ambassadors

As the fitness industry continues to produce a great variety of exercises and programmes, and increases the number of clubs in every market, getting connected with current and prospective members is more important than ever. One of the best ways to (organically) create strong connections with members is through social media – which has become… Read More

Some Quick Tips on How to Use Instagram TV to Promote your Gym

Instagram has been putting a lot of focus on video lately and with the addition of Instagram Stories, users are spending more and more time on the platform. In 2018 Instagram introduced IGTV or Instagram TV and this totally changed the way we can use video on Instagram. As fitness business owners/manager, it is important… Read More

3 Quick Tips on How to Utilise Facebook’s News Feed Tweak

Many fitness businesses are rethinking their marketing strategies after Facebook recently announced algorithmic changes its news feed feature. The news feed is Facebook’s biggest money spinner, so it is wise for marketeers to pay attention. As part of the changes, Facebook stated that it is leveraging new signals such as user surveys to prioritise posts… Read More

Fitness Business DIY Audit Part 3: Marketing

In parts 1 and 2 of our DIY business audit series, I looked at how to tell how well your business is performing, by analysing client results and sales and finances. In part three, it is time to place your business marketing tactics under the spotlight to see if you are doing it right, or… Read More