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Wearables & Data: The ‘Smart’ Gym Is Here

What will the latest advances in mobile applications (apps), streaming, and wearables mean for the way members track their progress? Leveraging the right technology in your (small, medium or big) fitness business can put more customers more in control of their health and fitness, and provide personal trainers (and their managers) with increased efficiency. In… Read More

Designing a Great Flyer: 9 Quick Tips

In the age of the internet and social media, it may appear weird to talk about flyers – those bits of paper posted through your door occasionally. But they are still used and can be effective is designed and used in the right way, at the right time! For personal trainers, for example, they can… Read More

Injured in a Fitness Facility? Can You File a Claim?

Fitness centres are places where people usually go to get physical. They sweat it out to lose that extra flab. They train hard to gain that much coveted musculature. In the process, many of them usually use equipment that often looks like it can hurt any inexperienced person who dares use it. Because of all… Read More

Do You Offer a Frictionless Experience?

Introduction During the 1980s and 1990s, the fitness industry sold gym memberships, personal training services, and some miscellaneous items such as drinks and apparel. During this time digital commerce did not exist and consumers did not have smartphones – with their experiences and expectations much aligned with most other industries. In days past you had… Read More

6 Quick Pricing Strategies for Your Digital Products

Introduction Compared to digital products, pricing physical products is easy. You will: Know how much it costs to produce the product; and Base your price(s) on how much profit you want to make. Digital products are different, as you can’t price your digital products the same way as you do your physical products. The lure… Read More

How to Create a Female-Friendly Gym Culture

For some female clients, venturing into the traditionally male-dominated weights zone of a gym can be intimidating. Exercise professionals can empower women to feel comfortable in these areas, and these four tips can help: Ask clients what skills they want to learn: One of the main reasons female clients find the weights zone daunting is… Read More