In 2018, a study by the American Marketing Association and the Word of Mouth Marketing Association (WOMMA) revealed that 64% of marketing executives believed that word of mouth is the most effective form of marketing. However, only 6% said they have mastered it. So, how do you improve your word-of-mouth marketing? Below are some quick… Read More
An important skill of a personal trainer, whether we like it or not, is selling. Many personal trainers do not like being called sales people, but it is an important aspect of the role. “I hate selling. I’m not a sales person, I’m a personal trainer” So, how can you ‘sell’ personal training if your… Read More
Always greet your customers. Treat your customers with respect. Talk and chat to your customers. Interact with customers in a relaxed way. Turn up for work with a positive attitude. Understand your customers’ needs. Discover the impact you have around customers. Excite your customers about your products and services.
A culture, in simple terms, is a way of life of a group of people – it is the behaviours, beliefs, values, and symbols that they accept – generally without thinking about them. Typically, culture is passed along by communication and imitation from one generation to the next. When it comes to your fitness business,… Read More
To grow your business, or any business, you do not just need new clients; you need to ensure that your current clients keep coming back! If retention is not addressed, your business can become like a leaky bucket, where you get new clients come in, but existing clients drip away. For example, you may decide… Read More
What will the latest advances in mobile applications (apps), streaming, and wearables mean for the way members track their progress? Leveraging the right technology in your (small, medium or big) fitness business can put more customers more in control of their health and fitness, and provide personal trainers (and their managers) with increased efficiency. In… Read More