Crucial Marketing Statistics that (Fitness) Business Owners/Managers Should Know!

Creating content and picking the perfect platform to get your material out there has quickly become a must for marketing your (fitness) business. If you are not getting yourself in front of your target audience, well, this is the best time to do it. Why you say? The first stat will explain that for you.… Read More

Advertisements
Advertisements

What Questions Should Your Personal Trainer Be Asking During Your Initial Consultation, Assessment & Induction?

There are a range of questions your personal trainer should be asking you that go beyond simply asking about your weight, money you have to spend, and how much you can bench press. Collecting data on your height and weight (to work out your BMI) – as well as your waist circumference (this combined with… Read More

3 Key Factors That Differentiate Bootcamps That All Providers Should Know

Bootcamps are, currently, one of the most popular styles of training on the market. With so many providers for clients to choose from, it is essential that you offer something ‘next level’ if you want to stand out. Here are three key factors that differentiate a successful bootcamp from an average one. 1. Value Add… Read More

Five Important Sales Considerations

In small businesses, there are very few things that getting more sales cannot fix. However, the challenge lies in making sure that every sale maximises your return and will keep your customers coming back for more. Read More

3 Tips on How to Deal with Client Cancellations

In an ideal world, clients would turn up to every single session without fail, but inevitably, life happens and they will (hopefully only) occasionally need to cancel. The question then, what sort of cancellation policy should you have in place that will ensure your revenue and class numbers are not constantly fluctuating? 1. Putting the… Read More

4 Ideas on How to Fall (Back) in Love with Your Fitness Business

Clients look to fitness professionals for boundless motivation, which makes it particularly tough when you are feeling a bit flat or ‘over it’ yourself. As a sole trader you can take on too many responsibilities – one-to-one sessions, group sessions, administration, advertising, and marketing – which can lead to burn out and spreading yourself thin;… Read More

3 Quick Tips on How to Discount & Make a Profit

It is tempting to offer special deals, introductory offers and bargains to entice new clients to train with you. However, there is a fine line between attracting more clients and devaluing your services. Below are three quick tips to approach specials. 1. Should I Offer anything for Free? A free trial or training session is… Read More