How to Promote a (Fitness) Business using Video Marketing

Want to know the secret on how to promote a gym? Gym owners that are killing their marketing, know that video content is currently king. Online marketing is so super fast-paced that it is absolutely critical to find new and unique ways to make your business stand out. Video marketing is not a new concept,… Read More

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Stand Out from the Crowd

It is important to position your business to stand out from the crowd. As well as identifying any weakness(es) the business has and attempting to fix them, you must concentrate on focusing your strengths and utilise them as much as possible. When you base your business around your strengths, you never have to worry about… Read More

3 Quick Tips on How to Use Facebook Messenger Marketing for Campaigns

Facebook has changed its focus to building relationships, so if you have the right strategy to make Facebook Messenger marketing work for you, then you will surely stand head and shoulders above other (fitness) businesses in your area – whether that be local, regional, or nationally. In order to gain success in using Facebook Messenger,… Read More

7 Quick Tips to get People Reading your eNews

Introduction Writing an e-newsletter or any form of written electronic communication to your clients takes time and effort. After putting in the hard work, you want them to actually read it. However the fact is, many just ignore e-newsletters or hit delete. The open rate of emails is around 20% as an industry standard, meaning… Read More

Turn Your Passion For Fitness Into A Business

For many individuals, fitness and working out is much more than a portion of our daily routine or some kind of chore we feel we must endure. It goes much deeper than that. It becomes a part of you, an inner passion, it is in your blood. It is a science, a creative outlet for… Read More

Crucial Marketing Statistics that (Fitness) Business Owners/Managers Should Know!

Creating content and picking the perfect platform to get your material out there has quickly become a must for marketing your (fitness) business. If you are not getting yourself in front of your target audience, well, this is the best time to do it. Why you say? The first stat will explain that for you.… Read More

What Questions Should Your Personal Trainer Be Asking During Your Initial Consultation, Assessment & Induction?

There are a range of questions your personal trainer should be asking you that go beyond simply asking about your weight, money you have to spend, and how much you can bench press. Collecting data on your height and weight (to work out your BMI) – as well as your waist circumference (this combined with… Read More