7 Quick Tips to get People Reading your eNews

Introduction Writing an e-newsletter or any form of written electronic communication to your clients takes time and effort. After putting in the hard work, you want them to actually read it. However the fact is, many just ignore e-newsletters or hit delete. The open rate of emails is around 20% as an industry standard, meaning… Read More

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Turn Your Passion For Fitness Into A Business

For many individuals, fitness and working out is much more than a portion of our daily routine or some kind of chore we feel we must endure. It goes much deeper than that. It becomes a part of you, an inner passion, it is in your blood. It is a science, a creative outlet for… Read More

Crucial Marketing Statistics that (Fitness) Business Owners/Managers Should Know!

Creating content and picking the perfect platform to get your material out there has quickly become a must for marketing your (fitness) business. If you are not getting yourself in front of your target audience, well, this is the best time to do it. Why you say? The first stat will explain that for you.… Read More

What Questions Should Your Personal Trainer Be Asking During Your Initial Consultation, Assessment & Induction?

There are a range of questions your personal trainer should be asking you that go beyond simply asking about your weight, money you have to spend, and how much you can bench press. Collecting data on your height and weight (to work out your BMI) – as well as your waist circumference (this combined with… Read More

3 Key Factors That Differentiate Bootcamps That All Providers Should Know

Bootcamps are, currently, one of the most popular styles of training on the market. With so many providers for clients to choose from, it is essential that you offer something ‘next level’ if you want to stand out. Here are three key factors that differentiate a successful bootcamp from an average one. 1. Value Add… Read More

Five Important Sales Considerations

In small businesses, there are very few things that getting more sales cannot fix. However, the challenge lies in making sure that every sale maximises your return and will keep your customers coming back for more. Read More

3 Tips on How to Deal with Client Cancellations

In an ideal world, clients would turn up to every single session without fail, but inevitably, life happens and they will (hopefully only) occasionally need to cancel. The question then, what sort of cancellation policy should you have in place that will ensure your revenue and class numbers are not constantly fluctuating? 1. Putting the… Read More