Wearables & Data: The ‘Smart’ Gym Is Here

What will the latest advances in mobile applications (apps), streaming, and wearables mean for the way members track their progress? Leveraging the right technology in your (small, medium or big) fitness business can put more customers more in control of their health and fitness, and provide personal trainers (and their managers) with increased efficiency. In… Read More

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How to Create a Female-Friendly Gym Culture

For some female clients, venturing into the traditionally male-dominated weights zone of a gym can be intimidating. Exercise professionals can empower women to feel comfortable in these areas, and these four tips can help: Ask clients what skills they want to learn: One of the main reasons female clients find the weights zone daunting is… Read More

What is Fittertainment?

Fittertainment can be described as: “The power of entertainment, celebrities and social media influencers to motivate and engage people in exercise is growing fast and reshaping the way we manage, invest in and market health clubs and gyms.” (Terry, 2018, p.3) Reference Terry, L. (2018) Fittertainment. Health Club Management. August 2018.