For those of us who are used to the convenience of a commercial gym, home workouts can seem (for a variety of reasons) a foreign and challenging experience. If you have relied on the unique environment and huge variety of equipment to keep you motivated at your gym, working out in the living room can… Read More
What will the latest advances in mobile applications (apps), streaming, and wearables mean for the way members track their progress? Leveraging the right technology in your (small, medium or big) fitness business can put more customers more in control of their health and fitness, and provide personal trainers (and their managers) with increased efficiency. In… Read More
For some female clients, venturing into the traditionally male-dominated weights zone of a gym can be intimidating. Exercise professionals can empower women to feel comfortable in these areas, and these four tips can help: Ask clients what skills they want to learn: One of the main reasons female clients find the weights zone daunting is… Read More
Fittertainment can be described as: “The power of entertainment, celebrities and social media influencers to motivate and engage people in exercise is growing fast and reshaping the way we manage, invest in and market health clubs and gyms.” (Terry, 2018, p.3) Reference Terry, L. (2018) Fittertainment. Health Club Management. August 2018.