As the fitness industry continues to produce a great variety of exercises and programmes, and increases the number of clubs in every market, getting connected with current and prospective members is more important than ever. One of the best ways to (organically) create strong connections with members is through social media – which has become… Read More
Many fitness businesses are rethinking their marketing strategies after Facebook recently announced algorithmic changes its news feed feature. The news feed is Facebook’s biggest money spinner, so it is wise for marketeers to pay attention. As part of the changes, Facebook stated that it is leveraging new signals such as user surveys to prioritise posts… Read More
In parts 1 and 2 of our DIY business audit series, I looked at how to tell how well your business is performing, by analysing client results and sales and finances. In part three, it is time to place your business marketing tactics under the spotlight to see if you are doing it right, or… Read More
How successful is your fitness business, really? Are you: Thriving; Coasting along; or Is there room for improvement? In this three-part series (parts 2 and 3 on Tuesday and Wednesday this week), I will briefly outline several aspects of a fitness business that you should ‘audit’ from time to time, to gauge how well your… Read More
Formulating your own, unique, social media marketing strategy can be an extremely effective tool. Read More
The UK’s Ministry of Defence (MOD) (including the British Army, Royal Air Force, and Royal Navy) operate a variety of social media accounts: As of September 2018, there were a total of 720 registered social media accounts: Facebook: 472. Twitter: 240. YouTube: 8. It is important to note that the above are in constant flux,… Read More
Fittertainment can be described as: “The power of entertainment, celebrities and social media influencers to motivate and engage people in exercise is growing fast and reshaping the way we manage, invest in and market health clubs and gyms.” (Terry, 2018, p.3) Reference Terry, L. (2018) Fittertainment. Health Club Management. August 2018.