Seven (Quick) Tips to Help You Sell More Personal Training Sessions

An important skill of a personal trainer, whether we like it or not, is selling. Many personal trainers do not like being called sales people, but it is an important aspect of the role. “I hate selling. I’m not a sales person, I’m a personal trainer” So, how can you ‘sell’ personal training if your… Read More

Advertisements
Advertisements

7 (Quick) Tips for Creating a Winning Culture in Your Fitness Business

A culture, in simple terms, is a way of life of a group of people – it is the behaviours, beliefs, values, and symbols that they accept – generally without thinking about them. Typically, culture is passed along by communication and imitation from one generation to the next. When it comes to your fitness business,… Read More

3 Quick (Secret) Aids to Client Retention

To grow your business, or any business, you do not just need new clients; you need to ensure that your current clients keep coming back! If retention is not addressed, your business can become like a leaky bucket, where you get new clients come in, but existing clients drip away. For example, you may decide… Read More

A Quick Guide to Successful Goal Setting

I think I can safely say we are now in the realm of new year’s resolutions and, aptly, this article looks at goal setting for clients. Guiding your clients to set health and fitness goals that are specific, measurable, achievable (and appealing), realistic and targeted (aka S.M.A.R.T.) will increase their likelihood of adherence and success.… Read More

What Questions Can You Ask To Meet Your Clients’ Needs?

Although you think you may know your business inside out, your current clients may be able to provide you with valuable insights on how your products and services are doing that you may not gain from other avenues. Listening to your current clients and understanding their needs can help you to tweak the business’ products… Read More

How To Use Your Current Clients to Attract New Ones

Being fully booked out and constantly in demand is something every personal trainer wants to achieve. However, you do not necessarily need elaborate marketing and advertising strategies to attract more clients into your business. Leveraging your current client base can go a long way towards driving new sign-ups. A great, but often under utilised, place to… Read More

Dealing with Gym-Hopper Clients

Everyone likes a bargain, and many fitness businesses choose to offer specials from time to time, to attract new clients. However, it can be frustrating if you are continually faced with bargain-obsessed clients who bounce between discount deals and special offers with different providers, rather than committing to a long-term investment in training with you.… Read More