3 Quick (Secret) Aids to Client Retention

To grow your business, or any business, you do not just need new clients; you need to ensure that your current clients keep coming back! If retention is not addressed, your business can become like a leaky bucket, where you get new clients come in, but existing clients drip away. For example, you may decide… Read More

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Member Retention: Make Sure You Employ the ‘Right’ Trainers

I recently published an article on churn management, which is the art of identifying the customers who are likely to churn from (leave) a company, and initiating proactive measures to retain them. One of those proactive measures, according to the Mindbody (a management software provider), should be employing the right trainers. Mindbody found that fitness… Read More

The Six HR Challenges for (Fitness) Businesses

Introduction In simple terms, human resources (HR) is about the management and development of people. However, as business owners/managers we have to think of our workers as more than numbers on a spreadsheet or database. Like a business, workers have wants and needs, both professional and personal. And, it is important to understand this, as… Read More

What is the Criteria for Converting from an Open Engagement to a Versatile Engagement?

The criteria for personnel to convert from a 22-year Open Engagement (OE) to a 24-year Versatile Engagement (VEng), or longer term of service, varies according to the needs of the individual arm/service and branch of military service. The exact criteria for each can be found in this document: FOI – Terms of Service, 22 Year… Read More

The Grit Effect & Predicting Retention in the Military

Research Paper Title The grit effect: predicting retention in the military, the workplace, school and marriage. Abstract Remaining committed to goals is necessary (albeit not sufficient) to attaining them, but very little is known about domain-general individual differences that contribute to sustained goal commitment. The current investigation examines the association between grit, defined as passion… Read More

Linking (Military) Fitness Tests for Job Selection or Retention with Job Performance

Research Paper Title Fitness Tests and Occupational Tasks of Military Interest: A Systematic Review of Correlations. Background Physically demanding occupations (i.e. military, firefighter and law enforcement) often use fitness tests for job selection or retention. Despite numerous individual studies, the relationship of these tests to job performance is not always clear. Methods This review examined… Read More

The Mind is the First to Quit

“The mind is the first to quit.” Unknown If you’re struggling to keep you new year resolutions going, or just finding things difficult, then maybe you might find some solace in the Royal Marines Poem. DON`T QUIT When things go wrong as they sometimes will When the road you’re trudging seems all uphill When the… Read More