Introduction Whether you are planning to lose weight, build muscle, or ‘tone up’, research suggests you will be less likely to accomplish your fitness goals on your own. While you can always sign up for online fitness courses or watch YouTube channels that feature free workout lessons, you might want to consider seeking the guidance… Read More
Introduction Writing an e-newsletter or any form of written electronic communication to your clients takes time and effort. After putting in the hard work, you want them to actually read it. However the fact is, many just ignore e-newsletters or hit delete. The open rate of emails is around 20% as an industry standard, meaning… Read More
It is tempting to offer special deals, introductory offers and bargains to entice new clients to train with you. However, there is a fine line between attracting more clients and devaluing your services. Below are three quick tips to approach specials. 1. Should I Offer anything for Free? A free trial or training session is… Read More
An important skill of a personal trainer, whether we like it or not, is selling. Many personal trainers do not like being called sales people, but it is an important aspect of the role. “I hate selling. I’m not a sales person, I’m a personal trainer” One group of personal trainers who have achieved a… Read More
A culture, in simple terms, is a way of life of a group of people – it is the behaviours, beliefs, values, and symbols that they accept – generally without thinking about them. Typically, culture is passed along by communication and imitation from one generation to the next. When it comes to your fitness business,… Read More
To grow your business, or any business, you do not just need new clients; you need to ensure that your current clients keep coming back! If retention is not addressed, your business can become like a leaky bucket, where you get new clients come in, but existing clients drip away. For example, you may decide… Read More
Although you think you may know your business inside out, your current clients may be able to provide you with valuable insights on how your products and services are doing that you may not gain from other avenues. Listening to your current clients and understanding their needs can help you to tweak the business’ products… Read More
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