3 Quick Tips on How to Discount & Make a Profit

It is tempting to offer special deals, introductory offers and bargains to entice new clients to train with you. However, there is a fine line between attracting more clients and devaluing your services. Below are three quick tips to approach specials. 1. Should I Offer anything for Free? A free trial or training session is… Read More

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Seven (Quick) Tips to Help You Sell More Personal Training Sessions

An important skill of a personal trainer, whether we like it or not, is selling. Many personal trainers do not like being called sales people, but it is an important aspect of the role. “I hate selling. I’m not a sales person, I’m a personal trainer” One group of personal trainers who have achieved a… Read More

7 (Quick) Tips for Creating a Winning Culture in Your Fitness Business

A culture, in simple terms, is a way of life of a group of people – it is the behaviours, beliefs, values, and symbols that they accept – generally without thinking about them. Typically, culture is passed along by communication and imitation from one generation to the next. When it comes to your fitness business,… Read More

3 Quick (Secret) Aids to Client Retention

To grow your business, or any business, you do not just need new clients; you need to ensure that your current clients keep coming back! If retention is not addressed, your business can become like a leaky bucket, where you get new clients come in, but existing clients drip away. For example, you may decide… Read More

What Questions Can You Ask To Meet Your Clients’ Needs?

Although you think you may know your business inside out, your current clients may be able to provide you with valuable insights on how your products and services are doing that you may not gain from other avenues. Listening to your current clients and understanding their needs can help you to tweak the business’ products… Read More

7 Questions to Aid your Fitness Business in Finding the ‘Right’ Clients

What type of clients is your (fitness) business going to serve? Not knowing the answer to this question can be a big issue, essential even, because a lack of clarity here could percolate throughout your business – making everything else more complicated. For example, selecting a client demographic that is not available in enough quantities,… Read More

How To Use Your Current Clients to Attract New Ones

Being fully booked out and constantly in demand is something every personal trainer wants to achieve. However, you do not necessarily need elaborate marketing and advertising strategies to attract more clients into your business. Leveraging your current client base can go a long way towards driving new sign-ups. A great, but often under utilised, place to… Read More