What Questions Can You Ask To Meet Your Clients’ Needs?

Although you think you may know your business inside out, your current clients may be able to provide you with valuable insights on how your products and services are doing that you may not gain from other avenues. Listening to your current clients and understanding their needs can help you to tweak the business’ products… Read More

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7 Questions to Aid your Fitness Business in Finding the ‘Right’ Clients

What type of clients is your (fitness) business going to serve? Not knowing the answer to this question can be a big issue, essential even, because a lack of clarity here could percolate throughout your business – making everything else more complicated. For example, selecting a client demographic that is not available in enough quantities,… Read More

How To Use Your Current Clients to Attract New Ones

Being fully booked out and constantly in demand is something every personal trainer wants to achieve. However, you do not necessarily need elaborate marketing and advertising strategies to attract more clients into your business. Leveraging your current client base can go a long way towards driving new sign-ups. A great, but often under utilised, place to… Read More

Dealing with Gym-Hopper Clients

Everyone likes a bargain, and many fitness businesses choose to offer specials from time to time, to attract new clients. However, it can be frustrating if you are continually faced with bargain-obsessed clients who bounce between discount deals and special offers with different providers, rather than committing to a long-term investment in training with you.… Read More

Personal Trainers & the Client-Centric Element

When researching for an article I am writing, I came across this article by PT Direct which looks at functional training and personal trainers (PTs). Although the topic of the article is ‘Functional Training’, the principles outlined by PT Direct regarding client desires, goals and abilities (encompassing customer service) is what I’m looking at. For… Read More