Want to know the secret on how to promote a gym? Gym owners that are killing their marketing, know that video content is currently king. Online marketing is so super fast-paced that it is absolutely critical to find new and unique ways to make your business stand out. Video marketing is not a new concept,… Read More
Introduction Writing an e-newsletter or any form of written electronic communication to your clients takes time and effort. After putting in the hard work, you want them to actually read it. However the fact is, many just ignore e-newsletters or hit delete. The open rate of emails is around 20% as an industry standard, meaning… Read More
Creating content and picking the perfect platform to get your material out there has quickly become a must for marketing your (fitness) business. If you are not getting yourself in front of your target audience, well, this is the best time to do it. Why you say? The first stat will explain that for you.… Read More
As the fitness industry continues to produce a great variety of exercises and programmes, and increases the number of clubs in every market, getting connected with current and prospective members is more important than ever. One of the best ways to (organically) create strong connections with members is through social media – which has become… Read More
Instagram has been putting a lot of focus on video lately and with the addition of Instagram Stories, users are spending more and more time on the platform. In 2018 Instagram introduced IGTV or Instagram TV and this totally changed the way we can use video on Instagram. As fitness business owners/manager, it is important… Read More
Many fitness businesses are rethinking their marketing strategies after Facebook recently announced algorithmic changes its news feed feature. The news feed is Facebook’s biggest money spinner, so it is wise for marketeers to pay attention. As part of the changes, Facebook stated that it is leveraging new signals such as user surveys to prioritise posts… Read More
In parts 1 and 2 of our DIY business audit series, I looked at how to tell how well your business is performing, by analysing client results and sales and finances. In part three, it is time to place your business marketing tactics under the spotlight to see if you are doing it right, or… Read More
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