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Building a Business Plan for Your Fitness Business Startup

Introduction Almost everyone wishes they could be more fit, trim, and athletic, yet very few of us feel confident in our ability to achieve those goals. As such, the personal fitness space is potentially quite lucrative for entrepreneurs. But simply having a passion for wellness is just the start. To ensure long-term business viability, you’ll… Read More

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How to Promote a (Fitness) Business using Video Marketing

Want to know the secret on how to promote a gym? Gym owners that are killing their marketing, know that video content is currently king. Online marketing is so super fast-paced that it is absolutely critical to find new and unique ways to make your business stand out. Video marketing is not a new concept,… Read More

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7 Quick Tips to get People Reading your eNews

Introduction Writing an e-newsletter or any form of written electronic communication to your clients takes time and effort. After putting in the hard work, you want them to actually read it. However the fact is, many just ignore e-newsletters or hit delete. The open rate of emails is around 20% as an industry standard, meaning… Read More

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Crucial Marketing Statistics that (Fitness) Business Owners/Managers Should Know!

Creating content and picking the perfect platform to get your material out there has quickly become a must for marketing your (fitness) business. If you are not getting yourself in front of your target audience, well, this is the best time to do it. Why you say? The first stat will explain that for you.… Read More

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Social Media: From Members to Ambassadors

As the fitness industry continues to produce a great variety of exercises and programmes, and increases the number of clubs in every market, getting connected with current and prospective members is more important than ever. One of the best ways to (organically) create strong connections with members is through social media – which has become… Read More

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Some Quick Tips on How to Use Instagram TV to Promote your Gym

Instagram has been putting a lot of focus on video lately and with the addition of Instagram Stories, users are spending more and more time on the platform. In 2018 Instagram introduced IGTV or Instagram TV and this totally changed the way we can use video on Instagram. As fitness business owners/manager, it is important… Read More