Social Media: From Members to Ambassadors

As the fitness industry continues to produce a great variety of exercises and programmes, and increases the number of clubs in every market, getting connected with current and prospective members is more important than ever. One of the best ways to (organically) create strong connections with members is through social media – which has become… Read More

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Some Quick Tips on How to Use Instagram TV to Promote your Gym

Instagram has been putting a lot of focus on video lately and with the addition of Instagram Stories, users are spending more and more time on the platform. In 2018 Instagram introduced IGTV or Instagram TV and this totally changed the way we can use video on Instagram. As fitness business owners/manager, it is important… Read More

3 Quick Tips on How to Utilise Facebook’s News Feed Tweak

Many fitness businesses are rethinking their marketing strategies after Facebook recently announced algorithmic changes its news feed feature. The news feed is Facebook’s biggest money spinner, so it is wise for marketeers to pay attention. As part of the changes, Facebook stated that it is leveraging new signals such as user surveys to prioritise posts… Read More

Fitness Business DIY Audit Part 3: Marketing

In parts 1 and 2 of our DIY business audit series, I looked at how to tell how well your business is performing, by analysing client results and sales and finances. In part three, it is time to place your business marketing tactics under the spotlight to see if you are doing it right, or… Read More

Fitness Business DIY Audit Part 1: Client Results

How successful is your fitness business, really? Are you: Thriving; Coasting along; or Is there room for improvement? In this three-part series (parts 2 and 3 on Tuesday and Wednesday this week), I will briefly outline several aspects of a fitness business that you should ‘audit’ from time to time, to gauge how well your… Read More

9 Quick Tips on Writing a Great Gym Flyer

Flyers and posters can be a great way to reach wide audiences in a short span of time for special challenges or ‘open days’. However, as the traditional letter box flyer approach converts as low as 1-3%, it is important not to waste resources (i.e. time and money). 1. Make It Eye Catching Flyers are… Read More