Social Media: From Members to Ambassadors

As the fitness industry continues to produce a great variety of exercises and programmes, and increases the number of clubs in every market, getting connected with current and prospective members is more important than ever. One of the best ways to (organically) create strong connections with members is through social media – which has become… Read More

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How Many Social Media Accounts Does the MOD Maintain?

The UK’s Ministry of Defence (MOD) (including the British Army,  Royal Air Force, and Royal Navy) operate a variety of social media accounts: As of September 2018, there were a total of 720 registered social media accounts: Facebook: 472. Twitter: 240. YouTube: 8. It is important to note that the above are in constant flux,… Read More

Understanding Military Personnel & Social Media

Research Paper Title Blurred lines: intimacy, mobility, and the social military. Abstract This paper, whilst drawing on a wide-scale exploration of social media use within the UK Armed Forces, narrates the visit of two academic researchers to a very particular military space: a Royal Navy warship. It does so in order to experience, question, and… Read More

Example Release Form for Media Recording/Photographs

If you are looking for a simple and easy to use release form for media recordings and photographs for gaining consent from clients/members for using video clips and pictures on social media and websites, then look no further! Social Media, Release Form for Media Recording & Photographs v1.0. You can read social media do and… Read More

7 Quick Tips for Building a Social Media Strategy for a Fitness Business

Although social media is now ubiquitous, it can be overwhelming – but a fitness business not having a social media presence is like constantly skipping fitness training! A fitness business can have a fantastic business strategy, but without social media they are missing out on connecting and engaging with their members, as well as opportunities… Read More

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