How To Use Your Current Clients to Attract New Ones

Being fully booked out and constantly in demand is something every personal trainer wants to achieve. However, you do not necessarily need elaborate marketing and advertising strategies to attract more clients into your business. Leveraging your current client base can go a long way towards driving new sign-ups. A great, but often under utilised, place to… Read More


Linking Business Value & the 7 P’s of Pricing

There are plenty of ways to boost the bottom line of a (fitness) business. To varying degrees, every business can be made more profitable, but it is not always easy for the business owner, especially when they are buried in the daily kaleidoscope of many hats (i.e. operations, advertising, sales, webmaster, customer service, social media… Read More

Is Undercharging Killing Your Fitness Business?

There is one mistake that a number of businesses (especially fitness businesses) make that can be painful to watch. The business is going under or is broke because they are undercharging for their products and services – which can take many forms such as charging too little, poor packaging, and incorrectly structured margins to name a… Read More

Dealing with Gym-Hopper Clients

Everyone likes a bargain, and many fitness businesses choose to offer specials from time to time, to attract new clients. However, it can be frustrating if you are continually faced with bargain-obsessed clients who bounce between discount deals and special offers with different providers, rather than committing to a long-term investment in training with you.… Read More

Some Good Ways To Get Ready For Boot Camp

Introduction This article has absolutely nothing to do with packing a toothbrush or a change of underwear! Such preparation is important, but nowhere nearly as important as readying yourself from a mental and physical standpoint. Without such preparation, your boot camp experience will most likely be a miserable one that sours you on the entire… Read More

TV Casting Call: Experts Required for a New Survival TV Series

Left/Right, an award-winning TV production company, is developing a survival television series and are looking for experts from a variety of backgrounds to host. They are specifically interested in finding former military for this new, exciting project. Left/Right believes former military possess the resilience, unmatched skill set, and ability to thrive in extreme conditions that they… Read More

8 Tips For Recovering After An Intense Workout

Introduction A military-style boot camp, or other outdoor fitness programme, is an excellent way to push your body to the limit and establish healthy habits that serve as a foundation for a lifetime of fitness. Many people do not understand that what they do after the workout is almost as important as what they do… Read More