Want to ‘have a go’ at the S.F. Experience?

The Special Forces Experience (S.F. Experience) can be described as one of the toughest, military-inspired, civilian courses in the world. In 2013 a small cadre of ex-SF soldiers organised a physical endurance event in the Brecon Beacons in remembrance of three soldiers who had recently died while taking part in an UK Special Forces Selection course.… Read More

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The Science Behind the Benefits of Fitness Boot Camps

Boot camps have taken the fitness world by storm, growing in popularity to an extent that there is a boot camp for just about everything – brides who want to trim down for their wedding, new recruits looking to get in shape for basic training, people seeking a prison-style workout taught by former convicts, the… Read More

When Sweating Makes You Smile: Sweat at Boot Camp to Make Life Smile at You

Whether people realise it or not, we humans are hardwired to pursue goals that challenge us and keep us sharp and engaged with the fulfilling life we want to have. Laziness, sedentary habits, and the blind pursuit of a life that holds comfort as its single goal are recent aspects of the modern life that… Read More

How To Use Your Current Clients to Attract New Ones

Being fully booked out and constantly in demand is something every personal trainer wants to achieve. However, you do not necessarily need elaborate marketing and advertising strategies to attract more clients into your business. Leveraging your current client base can go a long way towards driving new sign-ups. A great, but often under utilised, place to… Read More

Linking Business Value & the 7 P’s of Pricing

There are plenty of ways to boost the bottom line of a (fitness) business. To varying degrees, every business can be made more profitable, but it is not always easy for the business owner, especially when they are buried in the daily kaleidoscope of many hats (i.e. operations, advertising, sales, webmaster, customer service, social media… Read More

Is Undercharging Killing Your Fitness Business?

There is one mistake that a number of businesses (especially fitness businesses) make that can be painful to watch. The business is going under or is broke because they are undercharging for their products and services – which can take many forms such as charging too little, poor packaging, and incorrectly structured margins to name a… Read More