Ways to Encourage More Word-of-Mouth Marketing in your Fitness Business

In 2018, a study by the American Marketing Association and the Word of Mouth Marketing Association (WOMMA) revealed that 64% of marketing executives believed that word of mouth is the most effective form of marketing. However, only 6% said they have mastered it. So, how do you improve your word-of-mouth marketing? Below are some quick… Read More

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3 Questions to Ask Before Signing up for a Fitness Boot Camp

If a fitness boot camp is looking more and more attractive as the end of the year approaches, you may be preparing to enrol yourself in the nearest or quickest one. Before you sign on the dotted line, however, ask yourself these three important questions: 1. Is boot camp a match for my fitness goals?… Read More

The Best Clothing & Accessories for Bootcamp Workouts

Bootcamp workouts are great for people who want to lose weight, get in shape, and feel strong and empowered in the gym. But, lots of people are hesitant to try these types of workouts because they are not sure how they should dress or what equipment they need. Do not let this confusion hold you… Read More

Want to ‘have a go’ at the S.F. Experience?

The Special Forces Experience (S.F. Experience) can be described as one of the toughest, military-inspired, civilian courses in the world. In 2013 a small cadre of ex-SF soldiers organised a physical endurance event in the Brecon Beacons in remembrance of three soldiers who had recently died while taking part in an UK Special Forces Selection course.… Read More

Linking Business Value & the 7 P’s of Pricing

There are plenty of ways to boost the bottom line of a (fitness) business. To varying degrees, every business can be made more profitable, but it is not always easy for the business owner, especially when they are buried in the daily kaleidoscope of many hats (i.e. operations, advertising, sales, webmaster, customer service, social media… Read More

Employment Interview Questions (For Fitness Businesses)

Introduction An employment interview, whether using a structured or unstructured format, is an important element in the recruitment and selection process – with it usually being the first time you will have met the candidate face-to-face. It is also important to have consistency regarding the questions you ask each candidate so that you can compare… Read More

Advertise Your Fitness Business

Are you a provider of outdoor fitness? Then why not place your business on our website and gain some free advertising and marketing! UK-based Outdoor Fitness, Boot Camp & Military Fitness Providers We are quickly becoming one of the top referrers, with over 30,000 redirects from 1 million+ views.