In 2018, a study by the American Marketing Association and the Word of Mouth Marketing Association (WOMMA) revealed that 64% of marketing executives believed that word of mouth is the most effective form of marketing. However, only 6% said they have mastered it. So, how do you improve your word-of-mouth marketing? Below are some quick… Read More
If a fitness boot camp is looking more and more attractive as the end of the year approaches, you may be preparing to enrol yourself in the nearest or quickest one. Before you sign on the dotted line, however, ask yourself these three important questions: 1. Is boot camp a match for my fitness goals?… Read More
Bootcamp workouts are great for people who want to lose weight, get in shape, and feel strong and empowered in the gym. But, lots of people are hesitant to try these types of workouts because they are not sure how they should dress or what equipment they need. Do not let this confusion hold you… Read More
The Special Forces Experience (S.F. Experience) can be described as one of the toughest, military-inspired, civilian courses in the world. In 2013 a small cadre of ex-SF soldiers organised a physical endurance event in the Brecon Beacons in remembrance of three soldiers who had recently died while taking part in an UK Special Forces Selection course.… Read More
There are plenty of ways to boost the bottom line of a (fitness) business. To varying degrees, every business can be made more profitable, but it is not always easy for the business owner, especially when they are buried in the daily kaleidoscope of many hats (i.e. operations, advertising, sales, webmaster, customer service, social media… Read More
Introduction An employment interview, whether using a structured or unstructured format, is an important element in the recruitment and selection process – with it usually being the first time you will have met the candidate face-to-face. It is also important to have consistency regarding the questions you ask each candidate so that you can compare… Read More
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