Stand Out from the Crowd

It is important to position your business to stand out from the crowd. As well as identifying any weakness(es) the business has and attempting to fix them, you must concentrate on focusing your strengths and utilise them as much as possible. When you base your business around your strengths, you never have to worry about… Read More

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Turn Your Passion For Fitness Into A Business

For many individuals, fitness and working out is much more than a portion of our daily routine or some kind of chore we feel we must endure. It goes much deeper than that. It becomes a part of you, an inner passion, it is in your blood. It is a science, a creative outlet for… Read More

Crucial Marketing Statistics that (Fitness) Business Owners/Managers Should Know!

Creating content and picking the perfect platform to get your material out there has quickly become a must for marketing your (fitness) business. If you are not getting yourself in front of your target audience, well, this is the best time to do it. Why you say? The first stat will explain that for you.… Read More

4 Ideas on How to Fall (Back) in Love with Your Fitness Business

Clients look to fitness professionals for boundless motivation, which makes it particularly tough when you are feeling a bit flat or ‘over it’ yourself. As a sole trader you can take on too many responsibilities – one-to-one sessions, group sessions, administration, advertising, and marketing – which can lead to burn out and spreading yourself thin;… Read More

3 Quick Tips on How to Discount & Make a Profit

It is tempting to offer special deals, introductory offers and bargains to entice new clients to train with you. However, there is a fine line between attracting more clients and devaluing your services. Below are three quick tips to approach specials. 1. Should I Offer anything for Free? A free trial or training session is… Read More

9 Quick Tips on Writing a Great Gym Flyer

Flyers and posters can be a great way to reach wide audiences in a short span of time for special challenges or ‘open days’. However, as the traditional letter box flyer approach converts as low as 1-3%, it is important not to waste resources (i.e. time and money). 1. Make It Eye Catching Flyers are… Read More

What is Initiative Fatigue?

Initiative fatigue occurs when leaders jump too quickly from one improvement fad to another. This is because embarking on a new project is often more exciting than staying the course. However, this does not necessarily deliver the best long-term results. It is, generally, easier to start something, whether it is weight loss, going to the… Read More