9 Quick Tips on Writing a Great Gym Flyer

Flyers and posters can be a great way to reach wide audiences in a short span of time for special challenges or ‘open days’. However, as the traditional letter box flyer approach converts as low as 1-3%, it is important not to waste resources (i.e. time and money). 1. Make It Eye Catching Flyers are… Read More

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What is Initiative Fatigue?

Initiative fatigue occurs when leaders jump too quickly from one improvement fad to another. This is because embarking on a new project is often more exciting than staying the course. However, this does not necessarily deliver the best long-term results. It is, generally, easier to start something, whether it is weight loss, going to the… Read More

How to Avoid 5 Common Money Traps

Not all businesses will survive the first few challenging years – with one of the reasons for this being financial mismanagement. To give your business the best shot at thriving, below are five common money traps and mistakes a new business owner can easily fall into, and ideas on how to avoid them. 1. Forgetting… Read More

Ways to Encourage More Word-of-Mouth Marketing in your Fitness Business

In 2018, a study by the American Marketing Association and the Word of Mouth Marketing Association (WOMMA) revealed that 64% of marketing executives believed that word of mouth is the most effective form of marketing. However, only 6% said they have mastered it. So, how do you improve your word-of-mouth marketing? Below are some quick… Read More

Designing a Great Flyer: 9 Quick Tips

In the age of the internet and social media, it may appear weird to talk about flyers – those bits of paper posted through your door occasionally. But they are still used and can be effective is designed and used in the right way, at the right time! For personal trainers, for example, they can… Read More

Strategies to Hire, Build & Retain Your (Fitness) Team

As a manager or owner of a fitness business, it is important to have a qualified, competent, and knowledgeable team to ensure your gym or club operates smoothly. However, when it comes to putting together a team, it is important to objectively assess who has what it takes and who does not. Here are seven… Read More