4 Ideas on How to Fall (Back) in Love with Your Fitness Business

Clients look to fitness professionals for boundless motivation, which makes it particularly tough when you are feeling a bit flat or ‘over it’ yourself. As a sole trader you can take on too many responsibilities – one-to-one sessions, group sessions, administration, advertising, and marketing – which can lead to burn out and spreading yourself thin;… Read More

Advertisements
Advertisements

3 Quick Tips on How to Discount & Make a Profit

It is tempting to offer special deals, introductory offers and bargains to entice new clients to train with you. However, there is a fine line between attracting more clients and devaluing your services. Below are three quick tips to approach specials. 1. Should I Offer anything for Free? A free trial or training session is… Read More

9 Quick Tips on Writing a Great Gym Flyer

Flyers and posters can be a great way to reach wide audiences in a short span of time for special challenges or ‘open days’. However, as the traditional letter box flyer approach converts as low as 1-3%, it is important not to waste resources (i.e. time and money). 1. Make It Eye Catching Flyers are… Read More

What is Initiative Fatigue?

Initiative fatigue occurs when leaders jump too quickly from one improvement fad to another. This is because embarking on a new project is often more exciting than staying the course. However, this does not necessarily deliver the best long-term results. It is, generally, easier to start something, whether it is weight loss, going to the… Read More

How to Avoid 5 Common Money Traps

Not all businesses will survive the first few challenging years – with one of the reasons for this being financial mismanagement. To give your business the best shot at thriving, below are five common money traps and mistakes a new business owner can easily fall into, and ideas on how to avoid them. 1. Forgetting… Read More

Ways to Encourage More Word-of-Mouth Marketing in your Fitness Business

In 2018, a study by the American Marketing Association and the Word of Mouth Marketing Association (WOMMA) revealed that 64% of marketing executives believed that word of mouth is the most effective form of marketing. However, only 6% said they have mastered it. So, how do you improve your word-of-mouth marketing? Below are some quick… Read More