Fitness Business DIY Audit Part 1: Client Results

How successful is your fitness business, really? Are you: Thriving; Coasting along; or Is there room for improvement? In this three-part series (parts 2 and 3 on Tuesday and Wednesday this week), I will briefly outline several aspects of a fitness business that you should ‘audit’ from time to time, to gauge how well your… Read More

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9 Quick Tips on Writing a Great Gym Flyer

Flyers and posters can be a great way to reach wide audiences in a short span of time for special challenges or ‘open days’. However, as the traditional letter box flyer approach converts as low as 1-3%, it is important not to waste resources (i.e. time and money). 1. Make It Eye Catching Flyers are… Read More

Four Quick (Do & Don’t) Tips for Getting Staff Reviews Right

Conducting staff reviews is an essential part of being a manager, and it can be a great opportunity to: Reconnect with your employees; Workshop any issues; and Set fresh goals for the months ahead. To ensure reviews are positive and constructive, follow these four quick do’s and don’ts. 1. Do Not Space Reviews Too Far… Read More

What is Initiative Fatigue?

Initiative fatigue occurs when leaders jump too quickly from one improvement fad to another. This is because embarking on a new project is often more exciting than staying the course. However, this does not necessarily deliver the best long-term results. It is, generally, easier to start something, whether it is weight loss, going to the… Read More

How to Avoid 5 Common Money Traps

Not all businesses will survive the first few challenging years – with one of the reasons for this being financial mismanagement. To give your business the best shot at thriving, below are five common money traps and mistakes a new business owner can easily fall into, and ideas on how to avoid them. 1. Forgetting… Read More

Linking Business Value & the 7 P’s of Pricing

There are plenty of ways to boost the bottom line of a (fitness) business. To varying degrees, every business can be made more profitable, but it is not always easy for the business owner, especially when they are buried in the daily kaleidoscope of many hats (i.e. operations, advertising, sales, webmaster, customer service, social media… Read More

Is Undercharging Killing Your Fitness Business?

There is one mistake that a number of businesses (especially fitness businesses) make that can be painful to watch. The business is going under or is broke because they are undercharging for their products and services – which can take many forms such as charging too little, poor packaging, and incorrectly structured margins to name a… Read More