Turn Your Passion For Fitness Into A Business

For many individuals, fitness and working out is much more than a portion of our daily routine or some kind of chore we feel we must endure. It goes much deeper than that. It becomes a part of you, an inner passion, it is in your blood. It is a science, a creative outlet for… Read More

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How to Avoid 5 Common Money Traps

Not all businesses will survive the first few challenging years – with one of the reasons for this being financial mismanagement. To give your business the best shot at thriving, below are five common money traps and mistakes a new business owner can easily fall into, and ideas on how to avoid them. 1. Forgetting… Read More

Designing a Great Flyer: 9 Quick Tips

In the age of the internet and social media, it may appear weird to talk about flyers – those bits of paper posted through your door occasionally. But they are still used and can be effective is designed and used in the right way, at the right time! For personal trainers, for example, they can… Read More

7 Questions to Aid your Fitness Business in Finding the ‘Right’ Clients

What type of clients is your (fitness) business going to serve? Not knowing the answer to this question can be a big issue, essential even, because a lack of clarity here could percolate throughout your business – making everything else more complicated. For example, selecting a client demographic that is not available in enough quantities,… Read More

Linking Business Value & the 7 P’s of Pricing

There are plenty of ways to boost the bottom line of a (fitness) business. To varying degrees, every business can be made more profitable, but it is not always easy for the business owner, especially when they are buried in the daily kaleidoscope of many hats (i.e. operations, advertising, sales, webmaster, customer service, social media… Read More

Is Undercharging Killing Your Fitness Business?

There is one mistake that a number of businesses (especially fitness businesses) make that can be painful to watch. The business is going under or is broke because they are undercharging for their products and services – which can take many forms such as charging too little, poor packaging, and incorrectly structured margins to name a… Read More