What Spurs Demand for Product Versions?

When companies are deciding how many variants of a product to offer, what should they take into account? In a series of six experiments, researchers identified a key factor: whether people see the item as: Utilitarian; or Hedonic (i.e. related to pleasure). Two examples of the experiments include: Students were instructed, variously, to select a… Read More

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Designing a Great Flyer: 9 Quick Tips

In the age of the internet and social media, it may appear weird to talk about flyers – those bits of paper posted through your door occasionally. But they are still used and can be effective is designed and used in the right way, at the right time! For personal trainers, for example, they can… Read More

US Army: Changing Instructional System Design to Improve Training Product Delivery

Research Paper Title Changes in Instructional System Design (ISD): Improving Training Product Delivery to United States Army Soldiers. Background The purpose of this study was to identify methods that could speed up the instructional system design process used by the US Army up to this point. The current Army Instructional System Design process is the Systems Approach to… Read More

New Sub-section: Human Resource Development

A new sub-section of the blog ‘Human Resource Development’ can be found under the main page heading of ‘Human resources. This new section looks at learning and development and CPD in the context of fitness boot camps and military fitness.