What Spurs Demand for Product Versions?

When companies are deciding how many variants of a product to offer, what should they take into account? In a series of six experiments, researchers identified a key factor: whether people see the item as: Utilitarian; or Hedonic (i.e. related to pleasure). Two examples of the experiments include: Students were instructed, variously, to select a… Read More

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Exercise: Inspiration & Experience…

“Ultimately, people don’t need a place to exercise; if that’s what they want, they’ve got their front room. What people really need from us is the inspiration and motivation to exercise – and that’s the DNA of Third Space.” (HCM, 2018, p.31). Colin Waggett, CEO of Third Space, speaking about the launch of two new clubs,… Read More

Consumer Fitness Spending & Confidence Levels

Spending on leisure and fitness activities increased dramatically during the second quarter of the year, driven by “record levels of consumer confidence”. The figures come from Deloitte’s Leisure Consumer Q2 2018 report, which places fitness among the fastest growing leisure sectors – increasing on both a year-on-year and quarterly basis. Spending on gyms and fitness increased by 2%, as did spending… Read More