Five Important Sales Considerations

In small businesses, there are very few things that getting more sales cannot fix. However, the challenge lies in making sure that every sale maximises your return and will keep your customers coming back for more. Read More

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Fitness Business DIY Audit Part 3: Marketing

In parts 1 and 2 of our DIY business audit series, I looked at how to tell how well your business is performing, by analysing client results and sales and finances. In part three, it is time to place your business marketing tactics under the spotlight to see if you are doing it right, or… Read More

Seven (Quick) Tips to Help You Sell More Personal Training Sessions

An important skill of a personal trainer, whether we like it or not, is selling. Many personal trainers do not like being called sales people, but it is an important aspect of the role. “I hate selling. I’m not a sales person, I’m a personal trainer” So, how can you ‘sell’ personal training if your… Read More

Get Some Customer Attitude!

Always greet your customers. Treat your customers with respect. Talk and chat to your customers. Interact with customers in a relaxed way. Turn up for work with a positive attitude. Understand your customers’ needs. Discover the impact you have around customers. Excite your customers about your products and services.

Do You Offer a Frictionless Experience?

Introduction During the 1980s and 1990s, the fitness industry sold gym memberships, personal training services, and some miscellaneous items such as drinks and apparel. During this time digital commerce did not exist and consumers did not have smartphones – with their experiences and expectations much aligned with most other industries. In days past you had… Read More

Exercise: Inspiration & Experience…

“Ultimately, people don’t need a place to exercise; if that’s what they want, they’ve got their front room. What people really need from us is the inspiration and motivation to exercise – and that’s the DNA of Third Space.” (HCM, 2018, p.31). Colin Waggett, CEO of Third Space, speaking about the launch of two new clubs,… Read More

Overweight & Obese Exercisers: Being Client-Centric

Lauretta Johnnie, a plus-sized personal trainer (PT), states: “Obesity is becoming the new normal.” (2017, p.8). Lauretta gives the reader an insight into why she decided to become a PT and then start her own business geared towards overweight exercisers. She then gives a brief outline of some of the individuals who have taken part… Read More