When Obscure…

“When the situation is obscure, attack.” Heinz Guderian (1888 to 1954) Heinz Wilhelm Guderian was German general and tank expert, who became one of the principal architects of armoured warfare and the blitzkrieg between World Wars I and II. He contributed decisively to Germany’s victories in Poland, France, and the Soviet Union early in World… Read More

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Do You Offer a Frictionless Experience?

Introduction During the 1980s and 1990s, the fitness industry sold gym memberships, personal training services, and some miscellaneous items such as drinks and apparel. During this time digital commerce did not exist and consumers did not have smartphones – with their experiences and expectations much aligned with most other industries. In days past you had… Read More

Training Real Soldiers in a Synthetic Training Environment

The US Army is creating a virtual replica of the planet to drill troops in. The idea is that it will be so realistic that practising missions in virtual reality will be almost as good as the real thing. It could mean that US troops would be able to drop into a country like North Korea and already… Read More

What is the British Army’s Dismounted Situational Awareness Tool?

What is the Dismounted Situational Awareness Tool? The British Army has developed a new battlefield/operational situation awareness technology package known as the Dismounted Situational Awareness Tool, and has been “hailed a “game changer”” (Nicholls, 2018). This “battlespace management application” enables improved communication between the US and UK. The Android Tactical Assault Kit (Atak) – which is a… Read More