Do You Offer a Frictionless Experience?

Introduction During the 1980s and 1990s, the fitness industry sold gym memberships, personal training services, and some miscellaneous items such as drinks and apparel. During this time digital commerce did not exist and consumers did not have smartphones – with their experiences and expectations much aligned with most other industries. In days past you had… Read More

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6 Quick Pricing Strategies for Your Digital Products

Introduction Compared to digital products, pricing physical products is easy. You will: Know how much it costs to produce the product; and Base your price(s) on how much profit you want to make. Digital products are different, as you can’t price your digital products the same way as you do your physical products. The lure… Read More