6 Quick Pricing Strategies for Your Digital Products

Introduction Compared to digital products, pricing physical products is easy. You will: Know how much it costs to produce the product; and Base your price(s) on how much profit you want to make. Digital products are different, as you can’t price your digital products the same way as you do your physical products. The lure… Read More

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Linking Business Value & the 7 P’s of Pricing

There are plenty of ways to boost the bottom line of a (fitness) business. To varying degrees, every business can be made more profitable, but it is not always easy for the business owner, especially when they are buried in the daily kaleidoscope of many hats (i.e. operations, advertising, sales, webmaster, customer service, social media… Read More

Is Undercharging Killing Your Fitness Business?

There is one mistake that a number of businesses (especially fitness businesses) make that can be painful to watch. The business is going under or is broke because they are undercharging for their products and services – which can take many forms such as charging too little, poor packaging, and incorrectly structured margins to name a… Read More

What’s Your Membership Type & Why?

Through analysis of various documents, data and observation I have identified a number of distinct membership types (based on time periods rather than revenue types) that occur within the outdoor fitness market: Type 1: Core Membership: long-term clients whose subscriptions last for 12 months or more (and will attend sessions in all but the worst… Read More