In an ideal world, clients would turn up to every single session without fail, but inevitably, life happens and they will (hopefully only) occasionally need to cancel. The question then, what sort of cancellation policy should you have in place that will ensure your revenue and class numbers are not constantly fluctuating? 1. Putting the… Read More
Fitness Business DIY Audit Part 3: Marketing
In parts 1 and 2 of our DIY business audit series, I looked at how to tell how well your business is performing, by analysing client results and sales and finances. In part three, it is time to place your business marketing tactics under the spotlight to see if you are doing it right, or… Read More
Fitness Business DIY Audit Part 2: Finances
Giving your fitness business regular ‘performance reviews’ is the key to taking your success to the next level. In part two of our DIY audit series I outline four quick sales and finance tips that can help to tell if you are hitting the mark or if there is room for improvement. Success Check 1:… Read More
What is the Link between Customer Compatibility, Satisfaction, & Profits?
“Traditionally, managers who hope to boost customer satisfaction focus on employee training or infrastructure and process improvements, but this research shows that “customer compatibility” – the it between the needs of individual customers and the branch’s ability to meet them – is an important driver of satisfaction and that a diverse customer base is inherently… Read More
25 Locations & 150 People!
When it comes to habitat, human beings are creatures of habit. And, it has been known for a long time that, whether their habitat is a village, a city or, for real globetrotters, the planet itself, an individual person generally visits the same places regularly. Thanks to an analysis of data collected from 40,000 smartphone… Read More
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