Fitness Business DIY Audit Part 1: Client Results

How successful is your fitness business, really? Are you: Thriving; Coasting along; or Is there room for improvement? In this three-part series (parts 2 and 3 on Tuesday and Wednesday this week), I will briefly outline several aspects of a fitness business that you should ‘audit’ from time to time, to gauge how well your… Read More

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What is the Link between Customer Compatibility, Satisfaction, & Profits?

“Traditionally, managers who hope to boost customer satisfaction focus on employee training or infrastructure and process improvements, but this research shows that “customer compatibility” – the it between the needs of individual customers and the branch’s ability to meet them – is an important driver of satisfaction and that a diverse customer base is inherently… Read More

3 Quick (Secret) Aids to Client Retention

To grow your business, or any business, you do not just need new clients; you need to ensure that your current clients keep coming back! If retention is not addressed, your business can become like a leaky bucket, where you get new clients come in, but existing clients drip away. For example, you may decide… Read More