7 Quick Tips to get People Reading your eNews

Introduction Writing an e-newsletter or any form of written electronic communication to your clients takes time and effort. After putting in the hard work, you want them to actually read it. However the fact is, many just ignore e-newsletters or hit delete. The open rate of emails is around 20% as an industry standard, meaning… Read More

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Fitness Business DIY Audit Part 1: Client Results

How successful is your fitness business, really? Are you: Thriving; Coasting along; or Is there room for improvement? In this three-part series (parts 2 and 3 on Tuesday and Wednesday this week), I will briefly outline several aspects of a fitness business that you should ‘audit’ from time to time, to gauge how well your… Read More

What is the Link between Customer Compatibility, Satisfaction, & Profits?

“Traditionally, managers who hope to boost customer satisfaction focus on employee training or infrastructure and process improvements, but this research shows that “customer compatibility” – the it between the needs of individual customers and the branch’s ability to meet them – is an important driver of satisfaction and that a diverse customer base is inherently… Read More

3 Quick (Secret) Aids to Client Retention

To grow your business, or any business, you do not just need new clients; you need to ensure that your current clients keep coming back! If retention is not addressed, your business can become like a leaky bucket, where you get new clients come in, but existing clients drip away. For example, you may decide… Read More