Introduction Although this article is primarily focused on those working in the military fitness, fitness boot camp and outdoor fitness sectors, the principles can be applied to the wider fitness community. The requirements for working and making a career as a fitness professional varies across industries and employers. Health clubs and leisure centres usually hire… Read More
Introduction Marketing is a crucial component for success within any outdoor fitness business. Attracting new customers to the business and standing out from the crowd can be difficult. Thankfully, outdoor fitness franchises can use many effective marketing tools to curate a strong brand, establish their presence and, ultimately, grow the business. In today’s world, digital… Read More
Introduction People are becoming increasingly worried about their health and weight as prominent health trends such as vegetarianism gain popularity. People want to look and feel good in a world where everyone is so closely linked through the internet, making fitness an excellent market to get into. However, if you want to make money in… Read More
A guide on how to build an outdoor fitness club. Strategies to boost the outdoor fitness boot camp marketing. Read More
Facebook is one of the most powerful tools out there to grow your gym and attract more paying customers. Aside from Facebook ads, there are lots of ways to build your Facebook presence without having to invest any money. 1. Facebook Live This is the newest Facebook feature that is a goldmine for engagement opportunities… Read More
Clients look to fitness professionals for boundless motivation, which makes it particularly tough when you are feeling a bit flat or ‘over it’ yourself. As a sole trader you can take on too many responsibilities – one-to-one sessions, group sessions, administration, advertising, and marketing – which can lead to burn out and spreading yourself thin;… Read More
As a manager or owner of a fitness business, it is important to have a qualified, competent, and knowledgeable team to ensure your gym or club operates smoothly. However, when it comes to putting together a team, it is important to objectively assess who has what it takes and who does not. Here are seven… Read More
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