4 Ideas on How to Fall (Back) in Love with Your Fitness Business

Clients look to fitness professionals for boundless motivation, which makes it particularly tough when you are feeling a bit flat or ‘over it’ yourself. As a sole trader you can take on too many responsibilities – one-to-one sessions, group sessions, administration, advertising, and marketing – which can lead to burn out and spreading yourself thin;… Read More

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Strategies to Hire, Build & Retain Your (Fitness) Team

As a manager or owner of a fitness business, it is important to have a qualified, competent, and knowledgeable team to ensure your gym or club operates smoothly. However, when it comes to putting together a team, it is important to objectively assess who has what it takes and who does not. Here are seven… Read More

Using Financial Strategies To Fund a Fitness Lifestyle

Poor mental health can make managing money harder, and worrying about money can cause your mental and physical health to decline. One survey conducted by one of the largest banks in the US revealed that 81% of respondents found goals much easier to achieve when their finances were in order, while 70% stated that solid finances… Read More

What Questions Can You Ask To Meet Your Clients’ Needs?

Although you think you may know your business inside out, your current clients may be able to provide you with valuable insights on how your products and services are doing that you may not gain from other avenues. Listening to your current clients and understanding their needs can help you to tweak the business’ products… Read More

7 Questions to Aid your Fitness Business in Finding the ‘Right’ Clients

What type of clients is your (fitness) business going to serve? Not knowing the answer to this question can be a big issue, essential even, because a lack of clarity here could percolate throughout your business – making everything else more complicated. For example, selecting a client demographic that is not available in enough quantities,… Read More

7 Quick Tips for Building a Social Media Strategy for a Fitness Business

Although social media is now ubiquitous, it can be overwhelming – but a fitness business not having a social media presence is like constantly skipping fitness training! A fitness business can have a fantastic business strategy, but without social media they are missing out on connecting and engaging with their members, as well as opportunities… Read More

3 Things You Need to Know When Selling a Fitness Business

When selling a fitness business, the ideal scenario is a stress-free transaction that allows the seller to close that chapter of their life and move on, without having to think about the business ever again. Whether or not that plays out comes down to how well-informed the seller is about the sales process. Depending on how… Read More