Introduction Marketing is a crucial component for success within any outdoor fitness business. Attracting new customers to the business and standing out from the crowd can be difficult. Thankfully, outdoor fitness franchises can use many effective marketing tools to curate a strong brand, establish their presence and, ultimately, grow the business. In today’s world, digital… Read More
Fittertainment can be described as: “The power of entertainment, celebrities and social media influencers to motivate and engage people in exercise is growing fast and reshaping the way we manage, invest in and market health clubs and gyms.” (Terry, 2018, p.3) Reference Terry, L. (2018) Fittertainment. Health Club Management. August 2018.