What is Fittertainment?

Fittertainment can be described as:

“The power of entertainment, celebrities and social media influencers to motivate and engage people in exercise is growing fast and reshaping the way we manage, invest in and market health clubs and gyms.” (Terry, 2018, p.3)

Reference

Terry, L. (2018) Fittertainment. Health Club Management. August 2018.

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