What will the latest advances in mobile applications (apps), streaming, and wearables mean for the way members track their progress? Leveraging the right technology in your (small, medium or big) fitness business can put more customers more in control of their health and fitness, and provide personal trainers (and their managers) with increased efficiency. In… Read More
Fitness centres are places where people usually go to get physical. They sweat it out to lose that extra flab. They train hard to gain that much coveted musculature. In the process, many of them usually use equipment that often looks like it can hurt any inexperienced person who dares use it. Because of all… Read More
Did you know that the global health and fitness industry is worth a whopping US$87.2 billion, and welcomed 174 million consumers at more than 201,000 facilities around the world (IHRSA, 2018). The US leads all markets in revenue with $30 billion, while Germany is second ($5.6 billion), and the United Kingdom third ($5.5 billion) (IHRSA,… Read More
Low-cost operator énergie Fitness is looking to more than double the number of franchised clubs it has in Scotland this year. There are currently six énergie sites in the country but, according to Matt Roberts, managing director of énergie Fitness Scotland, the chain is targeting eight new openings by the end of 2018. “We have four franchisees signed… Read More
Fittertainment can be described as: “The power of entertainment, celebrities and social media influencers to motivate and engage people in exercise is growing fast and reshaping the way we manage, invest in and market health clubs and gyms.” (Terry, 2018, p.3) Reference Terry, L. (2018) Fittertainment. Health Club Management. August 2018.