Social Media: From Members to Ambassadors

As the fitness industry continues to produce a great variety of exercises and programmes, and increases the number of clubs in every market, getting connected with current and prospective members is more important than ever. One of the best ways to (organically) create strong connections with members is through social media – which has become… Read More

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Example Release Form for Media Recording/Photographs

If you are looking for a simple and easy to use release form for media recordings and photographs for gaining consent from clients/members for using video clips and pictures on social media and websites, then look no further! Social Media, Release Form for Media Recording & Photographs v1.0. You can read social media do and… Read More

7 Quick Tips for Building a Social Media Strategy for a Fitness Business

Although social media is now ubiquitous, it can be overwhelming – but a fitness business not having a social media presence is like constantly skipping fitness training! A fitness business can have a fantastic business strategy, but without social media they are missing out on connecting and engaging with their members, as well as opportunities… Read More

Personnel Selection & Social Networking Websites: Recruiters & Applicants have Different Perspectives

Research Paper Title Social Networking Websites in Personnel Selection: A Signaling Perspective on Recruiters’ and Applicants’ Perceptions. Background Industry surveys and media reports suggested that recruiters increasingly used social networking websites (SNWs) in the selection process, but corresponding scientific research is still limited. Methods Using signaling theory, the researchers examined SNWs as a new way… Read More

Who Owns Your Social Media Contact Lists?

The rise of social media has transformed many aspects of how we work, with particularly profound implications for the recruitment and selection process, as well as CRM (especially true when customers may have a preference for a particular instructor). It is advisable for organisations to review their social media (e.g. Linkedin, Facebook, Twitter etc) policies… Read More