7 (Quick) Tips for Creating a Winning Culture in Your Fitness Business

A culture, in simple terms, is a way of life of a group of people – it is the behaviours, beliefs, values, and symbols that they accept – generally without thinking about them. Typically, culture is passed along by communication and imitation from one generation to the next. When it comes to your fitness business,… Read More

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Stupid & Vengeful…

“War makes the victor stupid and the vanquished vengeful.” Friedrich Nietzsche (1844 to 1900) Nietzsche was a German classical scholar, philosopher, and critic of culture, who became one of the most influential of all modern thinkers. His attempts to unmask the motives that underlie traditional Western religion, morality, and philosophy deeply affected generations of theologians,… Read More

The Construction of Collective Identify in the British Army’s Parachute Regiment

Dissertation Title The Construction of Collective Identify in the British Parachute Regiment: A Storytelling Approach. Abstract The aim of this thesis is to illustrate how stories and extracts from stories can be used to investigate issues centred on organisational identity in the British Parachute Regiment, the `tribe’ at the centre of this research. This thesis employs a… Read More