Member Retention: Make Sure You Employ the ‘Right’ Trainers

I recently published an article on churn management, which is the art of identifying the customers who are likely to churn from (leave) a company, and initiating proactive measures to retain them. One of those proactive measures, according to the Mindbody (a management software provider), should be employing the right trainers. Mindbody found that fitness… Read More

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British Army Values & Standards

The British Army’s values and standards are its strength – they encourage you to put your mates and the mission first. And, by asking you to treat people with respect, they make sure you are treated with respect too. Together they make sure that the British Army is a strong and effective team and a… Read More

How Do You Say ‘Hello?’

Research Paper Title How Do You Say ‘Hello’? Personality Impressions from Brief Novel Voices. Background On hearing a novel voice, listeners readily form personality impressions of that speaker. Accurate or not, these impressions are known to affect subsequent interactions; yet the underlying psychological and acoustical bases remain poorly understood. Furthermore, hitherto studies have focussed on… Read More