3 Quick Tips on How to Use Facebook Messenger Marketing for Campaigns

Facebook has changed its focus to building relationships, so if you have the right strategy to make Facebook Messenger marketing work for you, then you will surely stand head and shoulders above other (fitness) businesses in your area – whether that be local, regional, or nationally. In order to gain success in using Facebook Messenger,… Read More

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Types of Engagement in the British Army

1.0    Introduction This article provides an overview of the types of engagement available in the British Army, specifically the Regular Army. 2.0     What are the Types of Engagement? Personnel in the Regular force of the British Army can be enlisted on one of the following types of engagement: Short Service; Versatile; and/or Local Service. 3.0    … Read More

How To Use Your Current Clients to Attract New Ones

Being fully booked out and constantly in demand is something every personal trainer wants to achieve. However, you do not necessarily need elaborate marketing and advertising strategies to attract more clients into your business. Leveraging your current client base can go a long way towards driving new sign-ups. A great, but often under utilised, place to… Read More

10 Phrases You Should Start Saying More Often at Work

The wisdom in the management literature suggests that trust is one of the prime motivators that can get you: Great collaboration; Increased employee engagement; and (Lead to) positive business results. So, what is the starting point for trust? Well, in a word, ‘words’ – or more precisely, the words that you use. Within the context… Read More

Linking Recruit Training & Civic Education

Research Paper Title Does U.S. Marine Corps Recruit Training Constitute a Type of Civic Education? Abstract In what respects can military basic training affect veterans’ civic identities? According to a 2015 report published by the National Conference on Citizenship (NCoC), military service positively affects civic health. While social scientists have also noted this possible connection,… Read More

The Triad of Active Learning, Social Issues & Game Theory

Research Paper Title Exploring Active Learning to Connect Social Issues and Game Theory. Abstract Active learning is a frequent topic in higher education, typically resulting in questioning the type of empirical data on the effectiveness. Sceptics point to the lack of time for ‘covering’ material, a major challenge for the ever growing knowledge base ubiquitous in every discipline.… Read More

Follow the (Paternity) Leader

The influence of peers could play an important role in the take up of social programmes. However, estimating peer effects has proven challenging given the problems of reflection, correlated unobservables, and endogenous group membership. The researchers overcome these identification issues in the context of paid paternity leave in Norway using a regression discontinuity design. In… Read More