Formulating your own, unique, social media marketing strategy can be an extremely effective tool to help you:
- Build your brand awareness;
- Create a loyal customer base; and
- Increase your profits.
All you need to do is discover what works best for your business, and what gets your target audience going.
If the ‘normal’ tactics have not worked for you so far, here are a five, slightly unconventional, social media marketing tips that could work for you.
1. Stand Out
Conventional knowledge and practice suggests that you should keep the majority of your social media content relevant to your products and services.
Not necessarily, though. Quirky content can catch people’s attention and make them remember you!
If it aligns with your brand, do not be afraid to be a little silly occasionally or funny – sometimes people are looking for humour and personality before they start following someone on social media.
In fact, some big brands define themselves by posting lots of funny or off-the-wall content. But remember, you want to catch attention while still relating it to your services.
2. The CNN Method
CNN is a great place to get the news – over and over again. The channel is well-known for running stories into the ground with repetitive coverage.
What is up with that? The goal is to make sure that tons of people see their content at least once.
You can apply this same strategy to your social media marketing so you can maximise audience exposure.
Remember, the best kind of content is recycled content!
Post the same content on all your social media pages, and do not be afraid to run them again in a couple of days, weeks, months, and so on.
3. Do Some Extensive Microblogging
Unless you are posting on Twitter with its character limit, “micro” blogging on Platforms, such as Facebook and LinkedIn, allow you to post slightly longer content, more often, with potential for higher engagement.
Joining hashtag trends gives you the opportunity to expand your reach.
By posting content using relevant hashtags, you are making your update visible to everyone who is looking up results related to your hashtag.
This can encourage engagement from people who may not necessarily know about you or your business.
5. User-Generated Content
User-generated content is another effective way of expanding your brand awareness.
Each time somebody shares your content, or any content that is related to your brand, it exposes you to their personal network.
You can capitalise on this by sharing some of your followers’ best posts, or launching a competition to get people involved.
This not only encourages them to share more of your stuff on social media, it can also make them feel valued.
Last, but not least, word of mouth is still very important if you want to get your business out there. Take the time to personally ask a customer to follow you on Facebook, or include your social media URLs on your business cards.
And, do not forget that playing it by the book will not always cut it in the world of social media marketing.
Although there are some agreed ‘general principles’, there is no official rule book.
With this type of marketing, your customers often expect a more personal touch than what they might get with conventional marketing.
So, if your social media marketing efforts are not getting the return you were hoping for, mix it up!