Introduction
Running a military-style bootcamp can be an exciting and lucrative venture, but it requires strategic planning to maximise revenue. Here are five top tips to help you increase your military bootcamp revenue. Jo Green, Master Tutor at The Health and Fitness Institute, gives us some of her top tips.
1. Expand Your Programme Offerings
Diversifying your programme offerings can attract a wider range of participants. Consider including different types of military-style workouts such as obstacle course training, tactical fitness, and survival skills workshops. Additionally, offering specialised programmes like youth bootcamps, corporate team-building events, and veterans’ fitness can broaden your appeal. By expanding your programme offerings, you can cater to diverse interests and fitness levels, ultimately increasing your client base.
2. Leverage Social Media and Online Marketing
Social media and online marketing are essential tools for promoting your bootcamp. Create engaging content that showcases the intensity and camaraderie of your sessions, highlights participant success stories, and provides fitness and motivation tips. Use platforms like Instagram, Facebook, and YouTube – among others – to reach a broader audience. Additionally, invest in targeted online ads to attract new clients in your area. Building a strong online presence can significantly boost your visibility and draw in more participants.
3. Offer 1-1 or Small Group Personal Training
One of the most effective ways to increase your military bootcamp revenue is by offering 1-1 or small group personal training sessions. These personalised sessions can be tailored to individual fitness goals, whether it is improving physical performance, preparing for military service, or recovering from an injury. Personalised training can command higher fees due to the specialised attention and customised plans provided. Offering these sessions can also foster stronger client relationships, enhancing satisfaction and retention.
“Consider obtaining a personal training qualification to enhance your credentials and offer more specialized services. Many reputable organizations offer online PT courses that allow you to study at your own pace while gaining valuable skills in fitness programming and client coaching.”
4. Implement a Referral and Loyalty Programme
Encourage your current participants to bring friends and family by implementing a referral programme. Offer incentives such as free sessions, discounts, or exclusive gear for successful referrals. Additionally, create a loyalty programme that rewards long-term clients with benefits like discounted rates, early access to new programmes, or special recognition. A well-designed referral and loyalty programme can significantly increase your client base and enhance participant retention, leading to steady revenue growth.
5. Host Special Events and Competitions
Special events and competitions can generate excitement and attract new clients. Consider organising events like military fitness challenges, obstacle course races, and bootcamp-themed fundraisers. These events not only provide additional revenue streams through entry fees and sponsorships but also create a sense of community and camaraderie among participants. Promote these events extensively through social media, local partnerships, and your existing client network to maximise attendance and impact.
Summary
By implementing these five tips, you can effectively boost your military bootcamp revenue and create a thriving fitness community. Expand your programme offerings, leverage online marketing, provide personalised training, incentivise referrals, and host engaging events to see your bootcamp grow and succeed.
Bio
Jo Green, The Health and Fitness Institute (THFI), is an Exercise Physiologist with a master’s degree in Sports Science from Loughborough University. Jo Green leads the team at THFI, providing learners with world class educational programmes. Supporting learners beyond certification, enabling unparalleled career opportunities and success. THFI aim to be the leader in health, fitness, and wellness education, setting the standard for excellence.
