Indoor cycling has been identified as the most popular group workout in the UK – beating pilates and yoga – by a new industry report from ukactive and the DataHub. The Moving Communities: Active Leisure Trends 2018 report indicates that group cycling currently makes up 13% of all exercise classes (2015, 10%; 2016, 14%; 2017, 25%). Other findings from the report – which was… Read More
I recently published an article on churn management, which is the art of identifying the customers who are likely to churn from (leave) a company, and initiating proactive measures to retain them. One of those proactive measures, according to the Mindbody (a management software provider), should be employing the right trainers. Mindbody found that fitness… Read More
What is Farm Fitness? Developed by Tom Kemp, a personal trainer: “Farm Fitness is a unique outdoor-workout concept – a custom training facility with an idyllic farmyard backdrop.” (HCM, 2018, p. 12). What does it Involve? Sessions involve a blend of: Modified strongman; Functional bodybuilding; Calisthenics; and Cardiovascular efforts. These elements are offered across four… Read More
What is Aerial? Aerial (fitness) can be described “…as circus skills for ordinary people, think upside-down yoga, static trapeze, hoops, silks and ropes.” (HCM, 2018, p.11). What is Flying Fantastic? Edel Wigan and her husband first encountered aerial when living in Buenos Aires, Argentina, in 2009 – which was very popular in the city with around 50… Read More
Fittertainment can be described as: “The power of entertainment, celebrities and social media influencers to motivate and engage people in exercise is growing fast and reshaping the way we manage, invest in and market health clubs and gyms.” (Terry, 2018, p.3) Reference Terry, L. (2018) Fittertainment. Health Club Management. August 2018.
Although this article is written with fitness business owners and managers in mind, content creation is an important part of any organisation’s advertising and marketing strategy. There are a number of methods (channels to market) to publish your content to the world or, hopefully and more specifically, your target market. This can include newsletters, social… Read More
If you own or manage a fitness business, one of the first challenges you will face is recruiting the right people – it will also be one of your highest priorities. Once you have recruited, inducted and on-boarded your new staff, the next big challenge will be to keep them. What you do not want… Read More
Boot Camp & Military Fitness Institute 