If you own or manage a fitness business, one of the first challenges you will face is recruiting the right people – it will also be one of your highest priorities. Once you have recruited, inducted and on-boarded your new staff, the next big challenge will be to keep them. What you do not want… Read More
Although you think you may know your business inside out, your current clients may be able to provide you with valuable insights on how your products and services are doing that you may not gain from other avenues. Listening to your current clients and understanding their needs can help you to tweak the business’ products… Read More
What type of clients is your (fitness) business going to serve? Not knowing the answer to this question can be a big issue, essential even, because a lack of clarity here could percolate throughout your business – making everything else more complicated. For example, selecting a client demographic that is not available in enough quantities,… Read More
Boot Camp & Military Fitness Institute 