How Can You Use Your Gym’s Content to Drive Lead Generation?

Although this article is written with fitness business owners and managers in mind, content creation is an important part of any organisation’s advertising and marketing strategy. There are a number of methods (channels to market) to publish your content to the world or, hopefully and more specifically, your target market. This can include newsletters, social… Read More

Controversy & Mediocrity…

“An organization which discourages controversy, encourages mediocrity.” Unknown

Making the Connection: Student Learning, Multimedia Messages & Instructor Drawn Diagrams

Research Paper Title Effects of Observing the Instructor Draw Diagrams on Learning From Multimedia Messages. Methods In 4 experiments, participants viewed a short video-based lesson about how the Doppler effect works. Some students viewed already-drawn diagrams while listening to a concurrent oral explanation, whereas other students listened to the same explanation while viewing the instructor actually draw the… Read More

Learning Strategies: What Does Work?

I am an avid reader of the New Scientist and have a continuous thirst for learning new things. Last week the New Scientist combined the two with an article on learning strategies. Yesterday, I highlighted some of the “most common methods to boost learning [which] are surprisingly useless”, as noted by the New Scientist (2015,… Read More

Learning Strategies: What Doesn’t Work?

I am an avid reader of the New Scientist and have a continuous thirst for learning new things. Last week the New Scientist combined the two with an article on learning strategies. So, as highlighted in the New Scientist (2015, p.32), the “most common methods to boost learning [which] are surprisingly useless”, include: Highlighting and… Read More

Article: Education Produces No Effect Whatsoever!

An interesting article about the impact and differences between quality improvement and CPD from Kieran Walsh writing on the BMJ blog: “One of the latest thoughts to emanate from authorities in medical education is that investments in education will produce a tangible return on investment.  The theory goes a bit like this: you invest in… Read More