Fitness Industry Titles, Part 1: Non-Management Titles

This is the first of four posts looking at the various titles within the fitness industry. Recently, I have connected with a lot of new people on LinkedIn, and it was surprising to see the variety in the titles they used (for those within the fitness industry or having some link to it). So, I decided… Read More

25 Locations & 150 People!

When it comes to habitat, human beings are creatures of habit. And, it has been known for a long time that, whether their habitat is a village, a city or, for real globetrotters, the planet itself, an individual person generally visits the same places regularly. Thanks to an analysis of data collected from 40,000 smartphone… Read More

2018 Top 20 Fitness Industry Trends

According to a 2018 American College of Sports Medicine (ACSM) survey of fitness industry trends, 9 out of 20 of the top fitness trends have foundations in GROUP Training! Rank ordered from highest (most popular trend) to lowest (least popular trend). Only the top 20 for 2018 are described in this report. HIIT. Group training.… Read More

New Group Class Concept by David Lloyd Leisure to Combat Boutique Fitness Studios

David Lloyd Leisure has thrown down the gauntlet to the UK’s boutique studios by investing £15 million to roll out a new Blaze group exercise class across 49 of its 114 health clubs. The high-intensity interval training (HIIT) class combines cardiovascular training with strength and combat exercises in a format not dissimilar to those from 1Rebel… Read More

What is the Size & Value of the UK Fitness Industry?

Did you know that the global health and fitness industry is worth a whopping US$87.2 billion, and welcomed 174 million consumers at more than 201,000 facilities around the world (IHRSA, 2018). The US leads all markets in revenue with $30 billion, while Germany is second ($5.6 billion), and the United Kingdom third ($5.5 billion) (IHRSA,… Read More

Consumer Fitness Spending & Confidence Levels

Spending on leisure and fitness activities increased dramatically during the second quarter of the year, driven by “record levels of consumer confidence”. The figures come from Deloitte’s Leisure Consumer Q2 2018 report, which places fitness among the fastest growing leisure sectors – increasing on both a year-on-year and quarterly basis. Spending on gyms and fitness increased by 2%, as did spending… Read More