Introduction Compared to digital products, pricing physical products is easy. You will: Know how much it costs to produce the product; and Base your price(s) on how much profit you want to make. Digital products are different, as you can’t price your digital products the same way as you do your physical products. The lure… Read More
For some female clients, venturing into the traditionally male-dominated weights zone of a gym can be intimidating. Exercise professionals can empower women to feel comfortable in these areas, and these four tips can help: Ask clients what skills they want to learn: One of the main reasons female clients find the weights zone daunting is… Read More
As a manager or owner of a fitness business, it is important to have a qualified, competent, and knowledgeable team to ensure your gym or club operates smoothly. However, when it comes to putting together a team, it is important to objectively assess who has what it takes and who does not. Here are seven… Read More
Did you know there are four core functions of business analytics? Do you know what they mean? Do you know what business analytics is? Now, you might think business analytics is for geeks but as a manager or business owner, these four functions of business analytics are very important. For those who are not sure,… Read More
This is the fourth of four posts looking at the various titles within the fitness industry. Recently, I have connected with a lot of new people on LinkedIn, and it was surprising to see the variety in the titles they used (for those within the fitness industry or having some link to it). So, I decided… Read More
This is the third of four posts looking at the various titles within the fitness industry. Recently, I have connected with a lot of new people on LinkedIn, and it was surprising to see the variety in the titles they used (for those within the fitness industry or having some link to it). So, I decided… Read More
This is the second of four posts looking at the various titles within the fitness industry. Recently, I have connected with a lot of new people on LinkedIn, and it was surprising to see the variety in the titles they used (for those within the fitness industry or having some link to it). So, I decided… Read More
Boot Camp & Military Fitness Institute 