To grow your business, or any business, you do not just need new clients; you need to ensure that your current clients keep coming back! If retention is not addressed, your business can become like a leaky bucket, where you get new clients come in, but existing clients drip away. For example, you may decide… Read More
What will the latest advances in mobile applications (apps), streaming, and wearables mean for the way members track their progress? Leveraging the right technology in your (small, medium or big) fitness business can put more customers more in control of their health and fitness, and provide personal trainers (and their managers) with increased efficiency. In… Read More
In the age of the internet and social media, it may appear weird to talk about flyers – those bits of paper posted through your door occasionally. But they are still used and can be effective is designed and used in the right way, at the right time! For personal trainers, for example, they can… Read More
Fitness centres are places where people usually go to get physical. They sweat it out to lose that extra flab. They train hard to gain that much coveted musculature. In the process, many of them usually use equipment that often looks like it can hurt any inexperienced person who dares use it. Because of all… Read More
Introduction During the 1980s and 1990s, the fitness industry sold gym memberships, personal training services, and some miscellaneous items such as drinks and apparel. During this time digital commerce did not exist and consumers did not have smartphones – with their experiences and expectations much aligned with most other industries. In days past you had… Read More
Introduction Compared to digital products, pricing physical products is easy. You will: Know how much it costs to produce the product; and Base your price(s) on how much profit you want to make. Digital products are different, as you can’t price your digital products the same way as you do your physical products. The lure… Read More
Boot Camp & Military Fitness Institute 