In 2018, a study by the American Marketing Association and the Word of Mouth Marketing Association (WOMMA) revealed that 64% of marketing executives believed that word of mouth is the most effective form of marketing. However, only 6% said they have mastered it. So, how do you improve your word-of-mouth marketing? Below are some quick… Read More
Granted, the conditions at any military boot camp are nowhere near easy. When most people think about military boot camps, intense training for hours on end come to mind, and rightfully so. But contrary to public belief, military boot camps are designed for you to succeed, not fail. For this reason, any unfortunate or fatal… Read More
Attending a fitness boot camp when you live with a disability that affects your mobility might seem like an oxymoron. The high-intensity physical activity that boot camp attendees engage in could not be further from the day to day struggles brought on by living with a disability, right? Not necessarily. If a disability prevents you… Read More
For many of us that have reached a certain age, one of the keys to health and happiness – the Holy Grail some might say – lies in the ability to lose weight. We have seen pills and potions advertised, plus special diets, many of which claim to guarantee a fat burning process like no… Read More
If your upcoming fitness boot camp is going to take place outdoors during the fall or winter months, you may be dealing with factors that can affect your safety and well-being including low temperatures, inclement conditions, and drier air. Do not miss these essential cold-weather fitness safety tips: Warm Up (Literally) All proper fitness boot… Read More
If a fitness boot camp is looking more and more attractive as the end of the year approaches, you may be preparing to enrol yourself in the nearest or quickest one. Before you sign on the dotted line, however, ask yourself these three important questions: 1. Is boot camp a match for my fitness goals?… Read More
Boot Camp & Military Fitness Institute 