Not all businesses will survive the first few challenging years – with one of the reasons for this being financial mismanagement. To give your business the best shot at thriving, below are five common money traps and mistakes a new business owner can easily fall into, and ideas on how to avoid them. 1. Forgetting… Read More
Here are some quick tips to aid in getting your gym staff to work harder. 1. Show Trust in Them and Their Capabilities Raise your hand if your are micro-manager? If nothing gets done around the gym without your say-so, then you probable are. If you are, then your staff will not be able to… Read More
Formulating your own, unique, social media marketing strategy can be an extremely effective tool. Read More
In 2018, a study by the American Marketing Association and the Word of Mouth Marketing Association (WOMMA) revealed that 64% of marketing executives believed that word of mouth is the most effective form of marketing. However, only 6% said they have mastered it. So, how do you improve your word-of-mouth marketing? Below are some quick… Read More
An important skill of a personal trainer, whether we like it or not, is selling. Many personal trainers do not like being called sales people, but it is an important aspect of the role. “I hate selling. I’m not a sales person, I’m a personal trainer” One group of personal trainers who have achieved a… Read More
Always greet your customers. Treat your customers with respect. Talk and chat to your customers. Interact with customers in a relaxed way. Turn up for work with a positive attitude. Understand your customers’ needs. Discover the impact you have around customers. Excite your customers about your products and services.
A culture, in simple terms, is a way of life of a group of people – it is the behaviours, beliefs, values, and symbols that they accept – generally without thinking about them. Typically, culture is passed along by communication and imitation from one generation to the next. When it comes to your fitness business,… Read More
Boot Camp & Military Fitness Institute 