I recently published an article on churn management, which is the art of identifying the customers who are likely to churn from (leave) a company, and initiating proactive measures to retain them. One of those proactive measures, according to the Mindbody (a management software provider), should be employing the right trainers. Mindbody found that fitness… Read More
What is ClassPass? ClassPass is fitness subscription service. It is an all-access membership to a global network of 10,000 fitness studios. How Does it Work? Members can benefit from: Workout Variety: Choose from thousands of workouts including, cycling, boxing, barre, yoga, etc. Book classes: 24/7. Watch videos: ClassPass Live is an interactive workout that brings studio fitness… Read More
What is Farm Fitness? Developed by Tom Kemp, a personal trainer: “Farm Fitness is a unique outdoor-workout concept – a custom training facility with an idyllic farmyard backdrop.” (HCM, 2018, p. 12). What does it Involve? Sessions involve a blend of: Modified strongman; Functional bodybuilding; Calisthenics; and Cardiovascular efforts. These elements are offered across four… Read More
What is Aerial? Aerial (fitness) can be described “…as circus skills for ordinary people, think upside-down yoga, static trapeze, hoops, silks and ropes.” (HCM, 2018, p.11). What is Flying Fantastic? Edel Wigan and her husband first encountered aerial when living in Buenos Aires, Argentina, in 2009 – which was very popular in the city with around 50… Read More
Fittertainment can be described as: “The power of entertainment, celebrities and social media influencers to motivate and engage people in exercise is growing fast and reshaping the way we manage, invest in and market health clubs and gyms.” (Terry, 2018, p.3) Reference Terry, L. (2018) Fittertainment. Health Club Management. August 2018.
The NATO codification system is used by the British Army, Royal Navy and RAF. All Items of supply going through the military supply chain must be NATO codified. A 13-digit NATO stock number (NSN) is allocated to an item which is used to identify it throughout the supply chain. NSNs are catalogued on the ISIS database. Codification… Read More
The UK National Codification Bureau (UKNCB) logs every item used by the three Services. Codification creates a detailed catalogue of everything our Armed Forces use on a daily basis – not just weapons systems and hardware, but spares, clothing, medical items, food and anything else the Services need to operate effectively. Technical descriptions of every item are stored on a… Read More
Boot Camp & Military Fitness Institute 