Although social media is now ubiquitous, it can be overwhelming – but a fitness business not having a social media presence is like constantly skipping fitness training! A fitness business can have a fantastic business strategy, but without social media they are missing out on connecting and engaging with their members, as well as opportunities… Read More
There are plenty of ways to boost the bottom line of a (fitness) business. To varying degrees, every business can be made more profitable, but it is not always easy for the business owner, especially when they are buried in the daily kaleidoscope of many hats (i.e. operations, advertising, sales, webmaster, customer service, social media… Read More
There is one mistake that a number of businesses (especially fitness businesses) make that can be painful to watch. The business is going under or is broke because they are undercharging for their products and services – which can take many forms such as charging too little, poor packaging, and incorrectly structured margins to name a… Read More
I know this is about Brexit, but forget that part and concentrate on the body language and psychological strategies. “AS THE dust settles following the election, Brexit secretary David Davis finally begins formal negotiations on the UK’s divorce from the European Union. With a hung parliament and a much weakened Conservative government, Davis and his team are… Read More
“In peace we concentrate so much on tactics that we are apt to forget that it is merely the handmaiden of strategy.” (Liddell Hart, 1944, p.48) Captain Sir Basil Liddell Hart (1895 to 1970). Commonly known throughout most of his career as Captain B. H. Liddell Hart, was an English soldier, military historian and military… Read More
“Do not confuse simple with ease. Simplicity requires effort.” Unknown From a military perspective, common doctrine, training, tactics, techniques and procedures can simplify work and, hopefully, ease the execution of operations. As defined by Microsoft: “Simplicity, when correctly applied, results in ease of use. But simplicity and ease of use are not the same concepts.… Read More
“It is a bad plan that cannot be altered.” Publilius Syrus(85 BC to 43 BC) was a Latin writer, best known for his Sententiae. He was a Syrian who was brought to Italy as a slave, but by his wit and talent he won the favour of his master, who freed and educated him. Alternatives include:… Read More
Boot Camp & Military Fitness Institute 