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Ways to Encourage More Word-of-Mouth Marketing in your Fitness Business

In 2018, a study by the American Marketing Association and the Word of Mouth Marketing Association (WOMMA) revealed that 64% of marketing executives believed that word of mouth is the most effective form of marketing. However, only 6% said they have mastered it. So, how do you improve your word-of-mouth marketing? Below are some quick… Read More

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Designing a Great Flyer: 9 Quick Tips

In the age of the internet and social media, it may appear weird to talk about flyers – those bits of paper posted through your door occasionally. But they are still used and can be effective is designed and used in the right way, at the right time! For personal trainers, for example, they can… Read More

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Strategies to Hire, Build & Retain Your (Fitness) Team

As a manager or owner of a fitness business, it is important to have a qualified, competent, and knowledgeable team to ensure your gym or club operates smoothly. However, when it comes to putting together a team, it is important to objectively assess who has what it takes and who does not. Here are seven… Read More

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Perception, Strategy & Distance…

“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.” Miyamoto Musashi (1584 to 1645) Miyamoto Musashi was a famous Japanese soldier-artist of the early Edo (Tokugawa) period (1603 to 1867). He was also known for… Read More

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Strategy & Victory: Yesterday & Tomorrow…

“Study strategy over the years and achieve the spirit of the warrior. Today is victory over yourself of yesterday; tomorrow is your victory over lesser men.” Miyamoto Musashi (1584 to 1645) Miyamoto Musashi was a famous Japanese soldier-artist of the early Edo (Tokugawa) period (1603 to 1867). He was also known for being a philosopher,… Read More

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What Questions Can You Ask To Meet Your Clients’ Needs?

Although you think you may know your business inside out, your current clients may be able to provide you with valuable insights on how your products and services are doing that you may not gain from other avenues. Listening to your current clients and understanding their needs can help you to tweak the business’ products… Read More