Introduction Because of its effectiveness and general affordability, most, if not all, of the key players in the fitness industry use social media as part of their marketing strategy. However, standing out from the competition on social media can be as challenging as a gruelling military training programme.Fortunately, by adopting core traits inherent in military… Read More
Creating content and picking the perfect platform to get your material out there has quickly become a must for marketing your (fitness) business. If you are not getting yourself in front of your target audience, well, this is the best time to do it. Why you say? The first stat will explain that for you.… Read More
The UK’s Ministry of Defence (MOD) (including the British Army, Royal Air Force, and Royal Navy) operate a variety of social media accounts: As of September 2018, there were a total of 720 registered social media accounts: Facebook: 472. Twitter: 240. YouTube: 8. It is important to note that the above are in constant flux,… Read More
Research Paper Title Blurred lines: intimacy, mobility, and the social military. Abstract This paper, whilst drawing on a wide-scale exploration of social media use within the UK Armed Forces, narrates the visit of two academic researchers to a very particular military space: a Royal Navy warship. It does so in order to experience, question, and… Read More
If you are looking for a simple and easy to use release form for media recordings and photographs for gaining consent from clients/members for using video clips and pictures on social media and websites, then look no further! Social Media, Release Form for Media Recording & Photographs v1.0. You can read social media do and… Read More
Although social media is now ubiquitous, it can be overwhelming – but a fitness business not having a social media presence is like constantly skipping fitness training! A fitness business can have a fantastic business strategy, but without social media they are missing out on connecting and engaging with their members, as well as opportunities… Read More
THE “fitspiration” craze sweeping social media does not necessarily inspire people to be fitter and instead can create body image issues and bad moods, Adelaide researchers say. After examining the growing online culture of “fitness inspiration”, they will discuss their findings at a conference on women and physical activity in Adelaide tomorrow. They examined posts… Read More
Boot Camp & Military Fitness Institute 