How Much Money Did the British Army Spend on Advertising in 2014?

The following information relates to the British Army’s ‘More Than Meets The Eye’ (MTMTE) recruiting campaign conducted between March 2014 and December 2014. Production and marketing costs for the MTMTE campaign included: Production: £500,000. Advertising: Television: £3,900,000. Print: £1,600. Cinema: £614,000. Online: £375,000. Reference FOI 2014/07567 dated 30 January 2015.

What is the Average Cost of Basic Training for Soldiers & Officers in the British Army?

The average cost of successful trainees in the training year 2014/2015 was: £116,000 per officer; and £37,000 per soldier. These figures are derived from a wide range of Phase One training courses and locations, which include the cost of: Pay, including permanent staff and trainees; Infrastructure costs such as utilities; and Non-cash items such as depreciation.… Read More

Argentina: A Tragedy Prompts New Thinking on the Armed Forces

Argentines have given up hope of finding alive the 44 crew aboard the ARA San Juan, the most modern of the navy’s three submarines, which disappeared on 15 November 2017. On 23 November 2017 the navy said an explosion had been detected in the area where the submarine is thought to have been. The apparent… Read More

Capita Misses Savings Targets for UK Armed Forces Recruitment

Capita, a FTSE 25 company and the outsourcing provider for UK armed forces recruitment, has been repeatedly missing government savings targets on its contract to recruit soldiers to the British army. Over the last six years, Capita has delivered just £2.73 million of savings against a Ministry of Defence target of £104.3 million. Reference Bond, D. (2018) UK… Read More

SA80 Rifle: Cost and Specifications

SA80 is the designation for a revolutionary family of assault weapons and, on its introduction, it proved so accurate that the British Army’s marksmanship tests had to be redesigned. SA80 A2 comprises the Individual Weapon (IW); and Light Support Weapon (LSW): It has a heavier and longer barrel than the SA80 individual weapon allowing greater… Read More

From a Military Perspective, What is the True Cost of Distance Education?

Research Paper Title Exposing the True Cost of Distance Education (and What Should be Done). Introduction The demand for ever-increasing levels of education within the Canadian Forces (CF) continues to mount. From our very beginnings as a professional military, there was wide acceptance of the need for a liberally educated officer corps. With the increasing… Read More