How Much Money Did the British Army Spend on Advertising in 2014?

The following information relates to the British Army’s ‘More Than Meets The Eye’ (MTMTE) recruiting campaign conducted between March 2014 and December 2014.

Production and marketing costs for the MTMTE campaign included:

  • Production: £500,000.
  • Advertising:
    • Television: £3,900,000.
    • Print: £1,600.
    • Cinema: £614,000.
    • Online: £375,000.


FOI 2014/07567 dated 30 January 2015.


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