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How to Create a Female-Friendly Gym Culture

SGT, Small Group Training, Personal Trainer, PT

For some female clients, venturing into the traditionally male-dominated weights zone of a gym can be intimidating. Exercise professionals can empower women to feel comfortable in these areas, and these four tips can help: Ask clients what skills they want to learn: One of the main reasons female clients find the weights zone daunting is… Read More

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Strategies to Hire, Build & Retain Your (Fitness) Team

As a manager or owner of a fitness business, it is important to have a qualified, competent, and knowledgeable team to ensure your gym or club operates smoothly. However, when it comes to putting together a team, it is important to objectively assess who has what it takes and who does not. Here are seven… Read More

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What are the 4 Core Functions of Business Analytics?

Did you know there are four core functions of business analytics? Do you know what they mean? Do you know what business analytics is? Now, you might think business analytics is for geeks but as a manager or business owner, these four functions of business analytics are very important. For those who are not sure,… Read More

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Fitness Industry Titles, Part 4: Sales, Support & Other Roles

This is the fourth of four posts looking at the various titles within the fitness industry. Recently, I have connected with a lot of new people on LinkedIn, and it was surprising to see the variety in the titles they used (for those within the fitness industry or having some link to it). So, I decided… Read More

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Fitness Industry Titles, Part 2: Management Titles

This is the second of four posts looking at the various titles within the fitness industry. Recently, I have connected with a lot of new people on LinkedIn, and it was surprising to see the variety in the titles they used (for those within the fitness industry or having some link to it). So, I decided… Read More

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Fitness Industry Titles, Part 1: Non-Management Titles

This is the first of four posts looking at the various titles within the fitness industry. Recently, I have connected with a lot of new people on LinkedIn, and it was surprising to see the variety in the titles they used (for those within the fitness industry or having some link to it). So, I decided… Read More