Everyone likes a bargain, and many fitness businesses choose to offer specials from time to time, to attract new clients. However, it can be frustrating if you are continually faced with bargain-obsessed clients who bounce between discount deals and special offers with different providers, rather than committing to a long-term investment in training with you.… Read More
Lauretta Johnnie, a plus-sized personal trainer (PT), states: “Obesity is becoming the new normal.” (2017, p.8). Lauretta gives the reader an insight into why she decided to become a PT and then start her own business geared towards overweight exercisers. She then gives a brief outline of some of the individuals who have taken part… Read More
When researching for an article I am writing, I came across this article by PT Direct which looks at functional training and personal trainers (PTs). Although the topic of the article is ‘Functional Training’, the principles outlined by PT Direct regarding client desires, goals and abilities (encompassing customer service) is what I’m looking at. For… Read More
Boot Camp & Military Fitness Institute 