Do Military Service Members Fit the Targeted Age & Gender Demographic of Many Marketing Campaigns for Energy Drink Products?

Research Paper Title Energy Beverage Use Among U.S. Service Members. Background The use of energy drinks (ED) or shots (ES) is becoming increasingly popular in US beverage market. In addition, young, physically active males, such as active-duty enlistees represent a prime target for the advertising of ED/ES; however, the exact mechanisms and safety of these… Read More

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What are the Energy Drink & Nutritional Supplement Beliefs Among US Naval Aviation Candidates?

Research Paper Title Energy Drink and Nutritional Supplement Beliefs Among Naval Aviation Candidates. Background The National Academy of Medicine called for increased research on nutritional supplement use among military members. Current research has suggested potential health risks posed by energy drink consumption. The purpose of this study was to examine the relationship of energy drink… Read More