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What is Enhanced Water?

Introduction Enhanced water is a category of beverages that are marketed as water with added ingredients, such as natural or artificial flavours, sugar, sweeteners, vitamins and minerals. Most enhanced waters are lower in calories than non-diet soft drinks. Refer to Functional Beverage, Smart Drink, Sports Drinks, and Energy Drink. PepsiCo, The Coca-Cola Company and other… Read More

by Andrew Marshall

Liquid Gold: Fancy a Drink of Water?

Did you know you can buy a bottle of water from Harrods for £80 (US$99), an upmarket department store in London (The Economist, 2017). Premium water, i.e. bottled water selling for $1.30 or more per litre, is commonly referred to as ‘liquid gold’. “According to Zenith Global, a consulting firm, the global market has grown by 9% annually… Read More